Account Executive - Integrated Business

As an Account Executive for mainline business, you will play a crucial role as the primary liaison between clients and the agency's creative, media, and strategic teams. Your main responsibility will be to ensure that campaigns are delivered on brief, on time, and within budget. Mainline business typically involves traditional advertising services such as print, TV, and outdoor media, focusing on executing large-scale brand campaigns for established clients. Key Responsibilities: - Develop and maintain strong relationships with clients, serving as their main point of contact throughout campaign planning and execution. - Collect and interpret client briefs, understand their marketing objectives, and communicate these needs to internal teams. - Collaborate with creative, media, and research departments to develop campaign strategies and materials aligned with the client's goals. - Present campaign proposals, creative concepts, and performance reports to clients for feedback and approval. - Oversee project management by tracking timelines, deliverables, and budgets to ensure punctual and cost-effective campaign delivery. - Assist in negotiating contracts, closing new business, and identifying new opportunities within existing clients to support account growth. - Resolve issues or client concerns promptly and ensure high client satisfaction throughout the campaign lifecycle. - Monitor campaign performance, coordinate reporting, and recommend optimizations for better results. Qualifications Required: - Bachelor's degree in marketing, business, advertising, or a related field. - Experience in client servicing or account management, preferably in a mainline or integrated advertising agency. - Strong understanding of mainline advertising channels (print, TV, radio, outdoor) and campaign management principles. - Excellent interpersonal, communication, and presentation skills. - Organizational skills with the ability to multitask and manage multiple accounts or projects simultaneously. - Proficiency in Microsoft Office Suite and basic project management tools. - Financial acumen for budgeting, cost negotiation, and billing management. In addition to the above qualifications, the role may require the following competencies: - Ability to work effectively under pressure and meet tight deadlines. - Creative problem-solving skills and adaptability to evolving client and market requirements. - Team collaboration skills with the ability to influence agency and client stakeholders effectively.,