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Aditya Birla Capital
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ABG Referral Partner

ABG Referral Partner

Aditya Birla Capital

0 years

0 Lacs

Maharashtra India

Posted:1 week ago| Platform:

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Skills Required

strategy design onboarding engagement tracking management lending drive model content gamification collaboration marketing training data reporting scalability automation

Work Mode

On-site

Job Type

Full Time

Job Description

Key Result Areas

Supporting Actions

Strategy & Process Design

Assist in designing and implementing the end-to-end digital distribution strategy for Digital RPs
Seamless digital onboarding journeys
Structured engagement frameworks
Business tracking and real-time reporting
Effective grievance management processes

Digital Lead Funnel Management

Set up and manage digital lead funnels for lending and other financial solutions
Drive end-to-end visibility and ownership across the funnel
Collaborate with product, credit, and tech teams to streamline lead lifecycle

Tech-Enabled Engagement

Build and execute a low-touch, high-scale engagement model using digital tools and automation
Design campaigns for partner activation and retention
Use digital content, gamification, and nudges to sustain productivity

Cross-Functional Collaboration

Work with Marketing, Tech, and Training to:
Build referral journeys and onboarding workflows
Set up tracking dashboards and data capture
Coordinate training and campaign rollouts

Performance Campaigns & Reporting

Plan and drive FB and other digital campaigns for ABG cohorts
Generate insights via data-driven reporting
Continuously optimize for better conversion and engagement

Process Improvement & Scalability

Identify gaps and streamline processes for Digital RPs
Recommend and implement automation/tech upgrades to improve scale and efficiency

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