Job
Description
📍 Position: YouTube Strategist 🏢 Location: In-Office, Gurugram 🕘 Work Hours: Monday Saturday 💼 Company: Multyfi ( www.multyfi.com ) About Us: Multyfi is a fast-growing fintech platform revolutionising the way India invests, trades, and grows wealth. We're on a mission to educate and empower the next generation of investors through impactful content, innovative tools, and data-driven solutions. Role Overview: We’re seeking a creative and data-driven YouTube Strategist to lead the planning, growth, and performance of our YouTube presence. This role will be instrumental in building our brand through high-quality video content, expanding audience engagement, and driving organic growth. Key Responsibilities: Develop and execute a complete YouTube content strategy aligned with brand goals Identify trending topics and content formats in the finance & investment niche Collaborate with the content and design team to script, plan, and produce videos Optimise videos for SEO (titles, descriptions, tags, thumbnails, end screens, etc.) Monitor channel analytics, viewer insights, and campaign performance Suggest and test new ideas for content series, formats, and engagement Drive subscriber growth, watch time, and brand visibility Stay up to date with YouTube algorithm changes, monetisation policies, and best practices Requirements: 1–3 years of proven experience managing or scaling a YouTube channel (preferably in finance, education, or content-led brands) Strong understanding of YouTube SEO, analytics, and content strategy Good sense of storytelling, scriptwriting, and video format planning Familiarity with tools like TubeBuddy, VidIQ, Google Analytics, etc. Strong communication, organisational, and analytical skills Self-motivated and creative thinker who can work independently and in a team Bonus Points If You: Have experience working with finance, trading, or investment-related content Have a personal YouTube channel or have helped grow a channel from scratch Are passionate about simplifying complex financial topics for a wider audience Show more Show less
