Work From Home - Full time - Google Ads Management Team Leader

Position Overview: The Team Leader for Google Ads Management is responsible for overseeing the strategy, execution, and optimization of Google Ads campaigns. This role involves leading a team of PPC specialists, handling client accounts, managing budgets, and ensuring the generation and verification of leads. The ideal candidate is a strategic thinker with a strong analytical mindset, exceptional leadership skills, and a deep understanding of Google Ads and the digital marketing landscape.

Key Responsibilities:

Team Leadership:

• Lead, mentor, and manage a team of PPC specialists.
• Conduct regular performance reviews, audits and provide constructive feedback.
• Foster a collaborative and innovative team environment.

Campaign Strategy and Execution:

• Develop comprehensive Google Ads strategies to meet client objectives.
• Oversee the creation, implementation, and management of Google Ads campaigns.
• Ensure campaigns are aligned with client goals and industry best practices.

Account Handling:

• Serve as the primary point of contact for client accounts.
• Build and maintain strong client relationships through regular communication and updates.
• Understand client needs and tailor strategies to meet their specific objectives.

Optimization and Performance Analysis:

• Continuously monitor and optimize campaigns for maximum ROI.
• Analyze performance data and generate actionable insights.
• Conduct A/B testing and other optimization techniques to improve campaign performance.
• Maintain and improve the quality score of keywords and ads.

Leads Generation and Verification:

• Develop strategies to generate high-quality leads.
• Monitor and verify leads to ensure they meet client requirements.
• Implement processes to track and measure the effectiveness of lead generation activities.

Budget Management:

• Oversee campaign budgets and ensure efficient allocation of resources.
• Monitor and manage bid strategies to maximize budget utilization.
• Ensure that spending aligns with client objectives and delivers the desired results.

Collaboration and Coordination:

• Work closely with cross-functional teams including SEO, content, design, and development.
• Coordinate with external vendors and partners as necessary.

Training and Development:

• Conduct training sessions to enhance the team's skills and knowledge.
• Stay updated with the latest industry trends, tools, and best practices.
• Share knowledge and insights with the team to promote continuous learning.

Reporting and Documentation:

• Create detailed reports on campaign performance, insights, and future strategies.
• Maintain accurate documentation of all campaign activities and changes.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in managing Google Ads campaigns.
• Strong leadership and team management skills.
• Excellent analytical and problem-solving abilities.
• Proficient in Google Ads, Google Analytics, and other PPC tools.
• Strong communication and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.

Preferred Qualifications:

• Google Ads Certification.
• Experience with other digital marketing platforms (e.g., Facebook Ads, LinkedIn Ads).
• Familiarity with SEO and content marketing strategies.
• Experience handling dental clients in the US and UK markets is required.

Work Environment:

• Collaborative and supportive team environment.
• Opportunities for continuous learning and professional growth.