Work From Home - Full Time - Facebook Ads Specialist

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Experience Required:

Facebook Ads Specialist

Key Responsibilities:

• Develop, implement, and manage Facebook ad campaigns across various objectives (brand awareness, lead generation, conversions).
• Conduct market research to understand target audience preferences and adapt ad strategies accordingly.
• Stay up-to-date with social media trends, algorithm changes, and advertising best practices to optimize campaign performance.
• Create engaging and relevant ad content, including copy and visuals, aligned with brand objectives.
• Monitor and analyze key metrics (e.g., CPC, CTR, conversion rates) to measure ad performance and make data-driven optimizations.
• Provide insights on campaign performance and suggest adjustments for improvement.
• Collaborate with the content and design teams to ensure cohesive messaging and brand consistency.

Required Skills and Qualifications:

• Experience:

   Minimum 2 years of hands-on experience with Facebook Ads.

• Social Media Knowledge:

   In-depth understanding of social media platforms, especially Facebook, including algorithm changes and advertising features.

• Market Research:

   Strong ability to perform market research and audience segmentation.

• Content Creation:

   Experience creating high-quality ad content, including graphics, videos, and copy.

• Data Analysis:

   Proficient in analyzing data to measure ad effectiveness and make informed decisions.

• Attention to Detail:

   Strong analytical and problem-solving skills with attention to detail.

• Communication Skills:

   Excellent written and verbal communication skills.

Preferred Qualifications:

• Familiarity with additional social media platforms (Instagram, Twitter, LinkedIn) and their advertising strategies.
• Certification in Facebook Blueprint or similar social media advertising programs.
• Basic understanding of graphic design tools (e.g., Canva, Adobe Creative Suite) for ad creation.