Website & digital marketing specialist

Job Description

Job description Responsibilities Develop and implement a strategic plan for the Shopify Store to enhance user experience, drive engagement, and support business goals. Oversee day-to-day website operations, ensuring timely updates and continuous improvements in functionality and performance. Ensure the shopify follows best practices for user interface (UI) and user experience (UX) design, creating an intuitive and engaging experience for visitors. Design and build conversion rate optimized web pages to maximize lead generation and customer acquisition. Monitor and analyze shopify store performance metrics using tools like Google Analytics and Search Console, providing actionable insights to inform strategy. Plan and execute paid advertising campaigns across search engines and social media platforms to drive targeted traffic and conversions. Plan and execute paid advertising campaigns across search engines and social media platforms to drive targeted traffic and conversions. Create compelling ad copy, landing pages, and visual assets for digital advertising campaigns. Monitor campaign performance, optimize ad placements, and adjust bidding strategies to maximize ROI. Manage social media accounts, create engaging content, and interact with followers to increase brand awareness and engagement. Develop and execute social media advertising campaigns to reach specific target audiences and achieve campaign objectives. Stay updated on industry trends, algorithm changes, and best practices in SEO, SEM, and Social Media Management. Collaborate with cross-functional teams including marketing, content, and design to align digital marketing initiatives with overall business goals. Identify opportunities for improvement and optimization in digital marketing strategies and tactics. Develop and execute integrated performance marketing campaigns across various channels including search, display and social. Analyze campaign performance data and identify opportunities for optimization. Develop and manage budgets for campaigns and ensure that spending is within budget. Monitor and report on campaign performance metrics including cost per acquisition (CPA), return on Ad spend (ROAS) and conversion rates. Provide regular reporting and analysis of digital marketing performance, including campaign results, key metrics, and actionable insights. Develop and implement comprehensive SEO strategies to improve organic search rankings and increase website traffic. Conduct keyword research, analyze website performance, and identify opportunities for optimization. Optimize website content, meta tags, and other on-page elements to improve search engine visibility. Monitor and analyze website traffic, user behavior, and performance metrics using tools such as Google Analytics and Google Search Console. Proficiency in managing Google Tag Manager (GTM) and UTMs. You will work closely with the Account Management team to ensure that campaigns are aligned with business objectives and KPIs. Seeking to gather information and stay up-to-date with industry trends and best practices in performance marketing. Requirements Proven experience in Website Management and Strategy Must have 2-3 experience working with shopify Proven experience in Google Analytics Proven experience in SEMRush, Spyfu and other marketing tools Proven experience in Google Tag Manager Proven experience in HTML & CSS Proven experience in UI/UX Proven experience in CRO (Conversion Rate Optimization) Proven experience in digital marketing with a focus on SEO, SEM, and Social Media Management. Strong understanding of search engine algorithms, keyword research, and on-page/off-page optimization techniques. Creative thinking and problem-solving skills, with a data-driven approach to decision-making. Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment. Strong attention to detail and accuracy in campaign setup, tracking, and reporting. Qualifications Bachelor's degree or Master’s degree in a related discipline, or equivalent. Proven experience (3+ years) as a Shopify Manager and SEO Specialist, with a strong portfolio of successful projects. Hands-on experience in building CRO web pages. Excellent analytical and problem-solving skills with attention to detail. Ability to work collaboratively in a fast-paced environment. Strong analytical skills and ability to use data to drive decisions Experience with Google Ads, Meta, LinkedIn Ads, TikTok and other performance marketing platforms. Ability to work independently and manage multiple platforms simultaneously Experience with A/B testing and optimization Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person