Job description
Responsibilities
- Develop and implement a strategic plan for the Shopify Store to enhance user experience, drive engagement, and support business goals.
- Oversee day-to-day website operations, ensuring timely updates and continuous improvements in functionality and performance.
- Ensure the shopify follows best practices for user interface (UI) and user experience (UX) design, creating an intuitive and engaging experience for visitors.
- Design and build conversion rate optimized web pages to maximize lead generation and customer acquisition.
- Monitor and analyze shopify store performance metrics using tools like Google Analytics and Search Console, providing actionable insights to inform strategy.
- Plan and execute paid advertising campaigns across search engines and social media platforms to drive targeted traffic and conversions.
- Plan and execute paid advertising campaigns across search engines and social media platforms to drive targeted traffic and conversions.
- Create compelling ad copy, landing pages, and visual assets for digital advertising campaigns.
- Monitor campaign performance, optimize ad placements, and adjust bidding strategies to maximize ROI.
- Manage social media accounts, create engaging content, and interact with followers to increase brand awareness and engagement.
- Develop and execute social media advertising campaigns to reach specific target audiences and achieve campaign objectives.
- Stay updated on industry trends, algorithm changes, and best practices in SEO, SEM, and Social Media Management.
- Collaborate with cross-functional teams including marketing, content, and design to align digital marketing initiatives with overall business goals.
- Identify opportunities for improvement and optimization in digital marketing strategies and tactics.
- Develop and execute integrated performance marketing campaigns across various channels including search, display and social.
- Analyze campaign performance data and identify opportunities for optimization.
- Develop and manage budgets for campaigns and ensure that spending is within budget.
- Monitor and report on campaign performance metrics including cost per acquisition (CPA), return on Ad spend (ROAS) and conversion rates.
- Provide regular reporting and analysis of digital marketing performance, including campaign results, key metrics, and actionable insights.
- Develop and implement comprehensive SEO strategies to improve organic search rankings and increase website traffic.
- Conduct keyword research, analyze website performance, and identify opportunities for optimization.
- Optimize website content, meta tags, and other on-page elements to improve search engine visibility.
- Monitor and analyze website traffic, user behavior, and performance metrics using tools such as Google Analytics and Google Search Console.
- Proficiency in managing Google Tag Manager (GTM) and UTMs.
- You will work closely with the Account Management team to ensure that campaigns are aligned with business objectives and KPIs.
- Seeking to gather information and stay up-to-date with industry trends and best practices in performance marketing.
Requirements
- Proven experience in Website Management and Strategy
- Must have 2-3 experience working with shopify
- Proven experience in Google Analytics
- Proven experience in Google Tag Manager
- Proven experience in HTML & CSS
- Proven experience in UI/UX
- Proven experience in CRO (Conversion Rate Optimization)
- Proven experience in digital marketing with a focus on SEO, SEM, and Social Media Management.
- Strong understanding of search engine algorithms, keyword research, and on-page/off-page optimization techniques.
- Creative thinking and problem-solving skills, with a data-driven approach to decision-making.
- Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
- Strong attention to detail and accuracy in campaign setup, tracking, and reporting.
Qualifications
- Bachelor's degree or Master’s degree in a related discipline, or equivalent.
- Proven experience (3+ years) as a Shopify Manager and SEO Specialist, with a strong portfolio of successful projects.
- Hands-on experience in building CRO web pages.
- Excellent analytical and problem-solving skills with attention to detail.
- Ability to work collaboratively in a fast-paced environment.
- Strong analytical skills and ability to use data to drive decisions
- Experience with Google Ads, Meta, LinkedIn Ads, TikTok and other performance marketing platforms.
- Ability to work independently and manage multiple platforms simultaneously
- Experience with A/B testing and optimization
Job Type: Full-time
Pay: ₹18,000.00 - ₹22,000.00 per month
Schedule:
Work Location: In person
Job Type: Full-time
Pay: ₹18,000.00 - ₹22,000.00 per month
Schedule:
Work Location: In person
