Website & CRM Executive

Company Description

Fruture is a creative solutions agency that believes in breaking templates and fostering innovation to connect with audiences meaningfully. Guided by its core values, Fruture prioritizes crafting work that goes beyond traditional metrics to inspire culture and impact communities positively. The team thrives on a radical and thoughtful approach, combining creativity with logic in a sustainable and customer-centric process. Committed to growth, Fruture aims to deliver creative contributions while maintaining profitability and fostering a collaborative and engaging workplace.

About the Role

We’re looking for a Product Specialist who gets how websites, automation, and marketing technology work together and how AI can make them smarter.

You’ll be the go-to person for Websites strategy, setup, and Martech platforms integration, building internal playbooks and helping teams & clients use website & martech tools more effectively. 

You won’t be designing or writing code but you’ll be defining how everything connects, configures and scales across Webflow, Shopify, WordPress, and our MarTech stack.

What You’ll Do

• Stay up to date with Webflow platform features and capabilities, share insights with the team, and document best practices. 
• Support internal and client teams with website structure, CMS planning, and feasibility guidance.
• Set up and optimize marketing automation and CRM workflows (Brevo, WATI, HubSpot, etc.) across our client
• Integrate websites with ad platforms, CRMs, and analytics tools for full-funnel visibility.
• Explore and apply AI features within websites and MarTech platforms to improve speed, personalization, and efficiency.
• Contribute to building Fruture’s Webflow Partner practice and strengthen our positioning as a top no-code agency.
• Apart from Webflow, be involved and up-to date with Shopify & WordPress platforms

What You’ll Bring

• 1-3 years of experience in websites & martech management
• Working knowledge of Webflow, Shopify and WordPress
• Hands-on experience with marketing automation and CRM tools (Brevo, WATI, HubSpot, or similar).
• Familiarity with AI tools, Zapier/Make, GA4, Meta Ads, and Tag Manager.
• Strong documentation and communication skills
• A systems mindset - you think about how things connect, not just how they look.

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