Web Content Writer

We are looking for a creative and detail-oriented Web Content Writer to join our growing team. The ideal candidate will be responsible for producing high-quality, engaging, and informative content across our digital platforms. You’ll play a key role in enhancing our brand voice, improving website visibility, and ensuring our message resonates with the target audience. Key Responsibilities Research, write, and edit clear, compelling content for websites, blogs, landing pages, case studies, and other digital formats. Develop SEO-optimised content in line with keyword strategies, improving search engine rankings and user engagement. Translate complex business or regulatory concepts into accessible, well-structured content for a diverse audience. Collaborate with designers, marketers, and subject matter experts to create cohesive and brand-aligned web copy. Maintain and update existing website content to ensure freshness, relevance, and accuracy. Conduct content audits and competitor research to identify gaps and content opportunities. Ensure all content adheres to brand tone, language, and editorial guidelines. Track and report on content performance metrics and adjust strategy accordingly. Must-Have Skills & Qualifications Bachelor’s degree in English, Marketing, Communications, or a related field. 1–4 years of professional experience in web writing, digital content creation, or editorial roles. Excellent writing, editing, and proofreading skills with a strong command of grammar and style. Solid understanding of SEO principles, content formatting, and keyword integration. Familiarity with content management systems (e.g., WordPress, Webflow, Drupal). Ability to manage multiple projects with tight deadlines without compromising quality. Strong research skills and the ability to grasp technical or industry-specific topics quickly. Attention to detail and a commitment to producing original, error-free content. Preferred Qualifications Experience working in regulated sectors such as IT, SaaS, financial services, legal, or compliance. Familiarity with Google Analytics, keyword tools (e.g., SEMrush, Ahrefs), and digital marketing concepts. Knowledge of basic HTML/CSS for formatting content is an advantage. Experience with email marketing platforms and writing newsletters is a bonus. What We Offer Competitive salary Opportunity to work with a dynamic and talented team Exposure to a wide range of industries and content formats Learning and development support Creative freedom and ownership of your work Show more Show less