Role Overview
The Strategic Revenue Management (SRM) team is looking for someone who is energized by working in a cross-functional role at the intersection of sales, marketing, finance, and data analysis. You will be hands-on and action-oriented as we further enhance our best-in-class global Revenue Management capability that helps drive General Mills s performance now and in the future.
This role will support the Meals-Baking/ Big G Cereal OU pricing and trade strategy, inclusive of many iconic and impactful brands integral to General Mills. You will be focused on SRM execution with OU and BU partners, including Brand, Sales Strategy Planning, Capabilities, and Leadership. You will collaborate with the full SRM team to develop, implement, and support NAR strategies tactics, track results, share best practices and lead LD.
KEY ACCOUNTABILITIES
50% of Time - Problem Solving Analytics
- Supporting Brand/SSP teams in planning, modelling and tracking of SRM actions through robust data analytics
- Ownership of in-year SRM tracking tools communications
- Contribute towards building of SRM strategy in QPS, TKIs, Sales Release, Brand LRPs
- Support price/trade goals with relevant insights from SRM tools, competitive reporting in BU Activation Forums
- Utilize key SRM tools such as Engine/MRR to monitor drive trade efficiencies
- Collaboration with Central SRM and broader CMRA team
30% of Time Engaging Leader
- Assisting in business partners development, coaching, and trainings related to SRM
- Actively create a positive culture for both SRM team and OU partners Develop and Drive Assessment of SRM Tactics
- Measure price execution relentlessly; adjust as needed
- Partner with LD team for robust training plans
- Active role in business planning meetings and events
10% of Time Continuous Improvement mindset to deliver Executional Excellence, and Project Management
- Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder.
- Guarantee data quality and accuracy through thorough comprehension of request, accurate application of tools/platforms with an eye for detail and a robust data logic check.
- CI Mindset: develop and drive a lens of continuous improvement for the projects, process larger team.
- Project Management: Juggle multiple projects including long range projects and own project scoping, to trouble shooting, collaborating to timely communication/iterations with peers and stakeholders to high impact completion and presentation.
- Mentoring Training new hires and team members and regular knowledge sharing
10% of Time Building Stakeholder Relationships
- Brand themselves as a SME on multiple fronts
- Understand client needs/ customer request and see the larger picture to enable holistic solutions.
- Ability to recommend and influence changes to process/procedures.
- Explore business development opportunities and transform into tangible results.
- Ability to communicate challenges in an assertive manner.
- Work through people and processes to accomplish superlative results.
- Articulate and comprehensive presentations to the audience
REQUIRED QUALIFICATIONS
- Master s degree
- Comfort pulling, using, and analyzing multiple data sources, e.g. syndicated data
- Strong MS Office expertise and technical skills
- Natural curiosity, ability to operate in white space, comfort with quantitative and strategic problems, strong analytical skills, NAR business acumen, understanding of market dynamics
- Able to take objective perspective on consumer behavior and competitive landscape to help lead thinking and outcomes
- Ability to challenge the status quo and develop creative solutions to business challenges
- Understand financial impact of strategies and tactics and partner with Finance to develop Return on Net Sales, Margin, Profit implications
- Ability to coach, train, and demonstrate strong presentation skills
PREFERRED QUALIFICATIONS
- Experience in Tableau
- Experience with data analysis, including Nielsen, SRM Tools such as Engine or Merch Return Report (MRR), and Trade Planner
- Experience in NAR FMCG/CPG business
- Experience with sales and/or marketing and/or finance
- Strong candidate will have both consumer pricing and trade analytics expertise
- Previous Revenue Management experience ideal
