Ternally - Business Development & Sales Lead (India)

Role Overview

Youll own everything from pipeline generation to closing deals. This is a hands-on, founder-like position where youll design and execute the GTM strategy, talk to customers daily, and build the foundation for a scalable sales function.

You’ll work directly with the founders to:

• Identify and reach out to target customers (small business owners).
• Run discovery calls and product demos
• Close deals and onboard customers
• Build repeatable sales processes and systems as we grow.

What You’ll Do

• Own the end-to-end sales process - from lead generation to deal closure
• Develop a GTM strategy with the founders and refine positioning and messaging.
• Create and run outbound campaigns (email, LinkedIn, partnerships, field visits).
• Conduct product demos, understand customer pain points, and tailor the pitch.
• Gather customer feedback to help improve the product and user experience.
• Build and maintain a light CRM and sales playbook
• Represent Ternally at virtual events, communities, and Meta partner ecosystems.
• Identify strategic BD opportunities with agencies, influencers, and SaaS partners.

Requirements

• 5 - 8 years of experience in B2B SaaS, AdTech, MarTech, or Digital Agency sales
• Proven track record of achieving or exceeding targets.
• Excellent communication and relationship-building skills.
• Comfortable working in a startup or zero-to-one environment - you’ll create your own systems.
• Self-driven, structured, and comfortable owning outcomes end-to-end.
• Strong understanding of the Meta ecosystem (Facebook, Instagram, Ads Manager, APIs) - big plus.

What We Offer

• Opportunity to be the founding Go-To-Market member of a Meta-approved product.
• High ownership and autonomy - work directly with the founders.
• Competitive base salary + attractive performance incentives.
• Remote-first, flexible working hours.
• A chance to build something meaningful from the ground up.