Technical Support Executive

CRM & Marketing Automation Executive

We are seeking a CRM & Marketing Automation Executive to manage and optimize multi-channel CRM communications, including WhatsApp, Email, SMS, and automated lead nurturing workflows. The role focuses on improving lead engagement, follow-ups, and conversion efficiency through structured automation, campaigns, and data-driven optimization.

Key Responsibilities

CRM Automation & Lead Management

• Configure and optimize CRM workflows, lead stages, scoring, and automation rules
• Manage auto-assignments, follow-up reminders, escalation alerts
• Ensure real-time lead syncing from ads, forms, website, and walk-ins

WhatsApp Marketing

• Execute WhatsApp campaigns via CRM or WhatsApp Business API
• Manage templates, broadcasts, drip campaigns, and nurturing flows
• Track delivery, engagement, replies, and opt-outs
• Coordinate real-time lead handoffs with admissions teams

Email Marketing & Automation

• Plan and run email campaigns for admissions, webinars, and updates
• Build automated journeys for new, cold, and applicant leads
• Maintain segmentation, hygiene, opt-ins, and compliance
• Track opens, CTRs, and conversions

SMS Marketing

• Set up bulk and trigger-based SMS automation
• Manage reminders, alerts, and deadline notifications
• Monitor delivery and targeting accuracy

Campaign Planning & Reporting

• Plan and execute integrated WhatsApp, Email, and SMS campaigns
• Maintain a campaign calendar aligned with admissions cycles
• Generate CRM and campaign performance reports
• Analyze metrics, identify drop-offs, and optimize workflows

Data Quality & Compliance

• Maintain CRM data accuracy, hygiene, and de-duplication
• Ensure data privacy, consent, and communication compliance

Tools & Platforms

• CRMs: LeadSquared, Zoho, HubSpot, Salesforce, Freshsales
• WhatsApp APIs: WATI, AiSensy, DoubleTick
• Email & SMS tools integrated with CRM
• Google Sheets / Excel for reporting

Qualifications & Skills

• Graduate/Postgraduate in Marketing, IT, Business, or related field
• 2–5 years experience in CRM operations or marketing automation
• Strong expertise in WhatsApp, Email, and SMS workflows
• Experience in education/admissions or high-volume lead environments preferred
• Skills in CRM automation, campaign analytics, lead nurturing, and cross-team coordination

Compensation & Employment Terms

• The selected candidate will undergo a 3-month trainee with a monthly stipend of ₹10,000.
• Upon successful completion and confirmation, the monthly salary will be revised to ₹17,500 based on performance and role fit.

Interested candidate share your cv to this number 90439 70288

Job Types: Full-time, Permanent

Pay: ₹17,500.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid time off
• Provident Fund

Work Location: In person