Teamlead - Paid Media

Designation: Teamlead - Paid Media

Experience: 5 to 7 years

Job Location: Pune (Work from Office)

About Amura

Amura Marketing is a next-generation Martech company that delivers end-to-end marketing and sales solutions to leading brands in India.The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology.

Role In The Organization

Amura is looking for a Paid Media Lead with at least 5+ years of hands-on expertise in Search Engine Marketing (Google Adwords, Facebook Ads, Linkedin Ads, Amazon Ads, Bing, etc.).Amura is a pioneer in digital-only project launches and runs several simultaneous big-budget campaigns for its clients.

Responsibilities

Develop and execute comprehensive paid media strategies that align with client objectives and overall marketing goals.Ensure month-on-month improvement in performance to drive higher ROIOversee the planning, execution, and optimization of paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Amazon, eCommerce, and others.Work end-to-end across the paid marketing funnel: Creative, Targeting, Budget Allocation, Spend Optimization, Landing Pages, Data/TrackingCollaborating with internal teams to drive the set goals holisticallyUtilize data-driven insights to continually refine and improve campaign performance.Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources and maximizing return on investment.Present campaign performance reports and insights to clients, maintaining strong client relationships.Stay abreast of industry trends, algorithm changes, and emerging technologies to continually optimize paid media efforts.Robust with the implementation of GTM, GA, Shopify, GA4 & CRM toolsKnowledge of Media planning is an added advantage

Revenue Mapping

Able to map individual & team revenue in comparison to the media commissions/media spends handledSupporting in building frameworks to scale performance and ensuring implementation of SOP across the deptAble to drive a minimum team of 7 - 8 peopleDeveloping or coordinating strategies to work on max retentions on client portfoliosUnderstanding client business objectives & providing solutions, being able to support BD & being involved in pitches

Team Training & Client Facing

Ensure training team in technical PPC, analytics & reporting frameworksDevelop training calendars as per the skill set mapsDerive OKRs for the team and ensure timely completion of the OKR to improve efficiency

Interpersonal

Self Driven & motivatedAble to scale on the JobAble to deliver in crunch timeline with good multitasking skillsAbility to prioritize work considering the intensity & effect of the sameAn Agency background is the most preferredShare with someone awesomeView all job openings