Team Lead, Media Operations: Tagging and Automation

What You Will Do

• Create SOPs for the core processes of this role or build upon and update existing SOPs
• Handle implementation of all media tagging, including but not limited to audience tags, footfalling tags, placement tags, etc.
• Create a systematic approach to all media conversion pixel creation for every DSP or Ad Publisher and then execute on that approach
• Investigate current media tags or pixels with the DS&I team to triage any data errors
• Review, Modify, Create, and Implement any Google Scripts (or other platform automation scripts) to increase automation of relevant consistent optimizations
• Assist media team in continual documentation organization of all media department processes
• Create JIRA tickets for the media buying teams based on media intake from the Media Strategy team
• Stay up to date with media platform certifications relevant to position as well as management trainings to prepare for growth of this position
• Be a strong leader focused on growth, collaborating across agency departments to ensure proposals meet client needs and are aligned with capabilities to drive revenue
• Continue to identify and implement process improvements that align with the ever-changing digital landscape
  

Experience/ Background

• Bachelor’s degree plus 7+ years relevant experience preferred
• Demonstrated aptitude to learn new service and technology solutions and turn these into winning strategies to increase media revenue
• Experience in managing media successful in growing spend and improving performance with programmatic and video media channels
• Demonstrated knowledge of marketing, technology, and channel industry trends, the buyer needs, and business structure
• Able to report to senior leadership in a concise and impactful manner
• Strong verbal and written communications, including negotiation skills