Survey & Scheme- Public Policy Researcher

1. Scheme Repository & Database Management

• 
  Goal: To build and maintain a "Source of Truth" for all Government Schemes (Central & State).
  

• Scheme Mapping: Categorize schemes by eligibility (Age, Income, Occupation, Caste) to ensure the App’s "Matching Logic" works for the user.
  
• Feature Phone Optimization: Create "Short-Text" versions of complex policies that can be delivered via SMS or IVR for feature phone users.
  
• Accuracy Audit: Regularly verify that scheme links, nodal officer contacts, and application deadlines are 100% current.

2. Impact Analysis & Survey Integration

• 
  Goal: To use survey data to find "Benefit Gaps" (people eligible for schemes but not receiving them).
  

• Data-Driven Insights: Analyze survey responses to identify which segments of the population are missing out on specific benefits (e.g., "70% of surveyed farmers in Bihar haven't claimed PM-Kisan").
  
• Smartphone vs. Feature Phone Strategy: Segment data to see how different users consume policy info and adjust the narrative (Visual infographics for Smartphones vs. Simple Audio/Text for Feature Phones).
  
• Trend Tracking: Monitor socio-economic shifts in survey data to recommend new policy focus areas for the platform.

3. Policy Translation & Communication

• 
  Goal: To turn "Government Language" into "Citizen Language."
  

• Narrative Simplification: Translate complex legislative updates into simple "What this means for you" summaries.
  
• Advocacy Content: Develop reports and presentations that highlight the real-world impact of the App’s intervention in scheme delivery.
  
• DRC Training: Create "Cheat Sheets" for DRC agents so they can answer subscriber queries about schemes accurately and confidently.

4. Policy Version Control (Tracking Changes)

Goal: To ensure no user is ever given outdated or "Expired" policy information.

Change Log Maintenance: Maintain a master record of policy amendments, budget increases, or changes in eligibility criteria.

Proactive Notification: Trigger "Alerts" for App users whenever a major change happens in a scheme they are interested in.

Historical Tracking: Record the evolution of key policies to analyze long-term impact on the subscriber base.

Disseminate appropriate information about changes to "a" App users in a simple manner

5. Notification Effectiveness & Follow-up

Objective: Identify reasons for unsuccessful notifications and take corrective action.

Call sample users to check app installation status.

Document findings and share with relevant teams.

Measurement Criteria:

Resolution of notification issues.

Feedback accuracy.

6. New Scheme Identification through Market Research

Objective: Conduct market research to identify new schemes and update them in the app.

Perform market research to identify new schemes.

Update identified schemes in the app.

Measurement Criteria:

Number of new schemes identified and updated.

Relevance and impact of new schemes

7. Scheme & Survey Promotion – New Users

Objective: Analyse new user profiles and implement personalized scheme notifications to enhance engagement.

Key Activities:

Study new user profiles.

Create and send scheme notifications.

Measurement Criteria:

Conversion rate from notifications.

Timeliness of notification delivery

8. Campaign Management – Enquiry Handling

• Objective: Design and execute first-level campaigns based on user enquiries received through the Admin portal.
  
• Check user enquiries received from the Admin portal.
  
• Create 1st-level campaigns for enquiries received.
  
• Measurement Criteria:
  
• Number of campaigns created.
  
• Turnaround time for campaign creation.

9. Response Campaign Development

• Objective: Analyze disposition reports, research user needs, and create second-level response campaigns.
  
• Review DRC Disposition report of previous campaigns.
  
• Research and create response campaigns for user enquiries.
  
• Coordinate with IT Production Team to assign responses to DRC Telecallers.
  
• Measurement Criteria:
  
• Quality and relevance of response campaigns.
  
• Timely coordination with IT team.

10. Scheme Promotion – Existing Users

• Objective: Drive state-wise promotion of flagship schemes to eligible existing users through targeted notifications.
  
• Identify eligible users state-wise.
  
• Execute notifications for flagship schemes.
  
• Measurement Criteria:
  
• Coverage of eligible users.
  
• Engagement rate from notifications.

Benefits

• Competitive salary and benefits package
  
• Opportunity to make significant contributions to a dynamic company
  
• Walking distance from Chakala metro station, making commuting easy and convenient.