Strategy Director

We Are Hiring | Director – Strategy | Mumbai

We’re looking for a strategic thinker and storyteller to join our Mumbai team, bringing 10–12 years of experience in business, audience, and media planning—ideally with strong exposure to leading FMCG accounts. This role demands a sharp balance of left- and right-brain thinking, combining analytical rigor with creative storytelling to drive actionable recommendations.

Experience:

Location:

Key Responsibilities

• Lead business & audience planning, media planning, and executional fundamentals.
• Extract and synthesize relevant data points from multiple sources to inform strategy.
• Apply strong media planning fundamentals to design effective campaign strategies.
• Manage client-facing discussions, aligning expectations and driving stakeholder engagement.
• Translate data and insights into clear, actionable media recommendations with compelling storytelling.
• Collaborate with cross-functional teams to deliver integrated and innovative solutions.
• Stay updated on industry trends, consumer insights, and emerging tools impacting FMCG strategy.

Qualifications & Experience

• Bachelor’s degree required; MBA/PG in Business, Marketing, or related fields preferred.
• 10–12 years of experience in strategy, media planning, or audience planning roles.
• Strong strategy background within a media agency, with proven success on FMCG accounts.
• Excellent communication and presentation skills, with the ability to influence both clients and internal teams.
• Ability to command a strong presence in meetings and simplify complex concepts into actionable strategies.

Skills & Tools

• Proficiency with planning and insights tools: GWI, TGI, IRS, BARC, Comscore, Brand Track, Brand Lift, YouGov, Kantar Worldpanel.
• Strong media fundamentals, data analysis, and business planning expertise.
• Skilled in client servicing, stakeholder management, and cross-team collaboration.
• Sharp storytelling ability with a strong mix of analytical and creative thinking.