Strategy Director

As a Director of Strategy based in Mumbai, you will play a crucial role in leading business, audience, and media planning while showcasing your expertise in handling FMCG accounts. Your responsibilities will include: - Leading business & audience planning, media planning, and executional fundamentals. - Extracting and synthesizing relevant data points from multiple sources to inform strategy. - Applying strong media planning fundamentals to design effective campaign strategies. - Managing client-facing discussions, aligning expectations, and driving stakeholder engagement. - Translating data and insights into clear, actionable media recommendations with compelling storytelling. - Collaborating with cross-functional teams to deliver integrated and innovative solutions. - Staying updated on industry trends, consumer insights, and emerging tools impacting FMCG strategy. To excel in this role, you should meet the following qualifications and experience: - Bachelors degree required; MBA/PG in Business, Marketing, or related fields preferred. - 10-12 years of experience in strategy, media planning, or audience planning roles. - Strong strategy background within a media agency, with proven success on FMCG accounts. - Excellent communication and presentation skills, with the ability to influence both clients and internal teams. - Ability to command a strong presence in meetings and simplify complex concepts into actionable strategies. Additionally, you should possess the following skills and tools: - Proficiency with planning and insights tools: GWI, TGI, IRS, BARC, Comscore, Brand Track, Brand Lift, YouGov, Kantar Worldpanel. - Strong media fundamentals, data analysis, and business planning expertise. - Skilled in client servicing, stakeholder management, and cross-team collaboration. - Sharp storytelling ability with a strong mix of analytical and creative thinking.,