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10.0 - 14.0 years
0 Lacs
maharashtra
On-site
As a Director of Strategy based in Mumbai, you will play a crucial role in leading business, audience, and media planning while showcasing your expertise in handling FMCG accounts. Your responsibilities will include: - Leading business & audience planning, media planning, and executional fundamentals. - Extracting and synthesizing relevant data points from multiple sources to inform strategy. - Applying strong media planning fundamentals to design effective campaign strategies. - Managing client-facing discussions, aligning expectations, and driving stakeholder engagement. - Translating data and insights into clear, actionable media recommendations with compelling storytelling. - Collaborati...
Posted 2 weeks ago
8.0 - 12.0 years
0 Lacs
haryana
On-site
As a Strategic Planning professional in the media and brand industry, your role will involve creating and delivering optimal Mx, which is defined as Connection x Context x Content. You will work closely with the Audience Architect to develop growth target personas and include them in planning tools, buying audiences, and addressable segmentation. Allocation of budget across channels based on audience and objectives in collaboration with econometrics and attribution specialists will be a key responsibility. Additionally, you will recommend the best content and context based on client briefs and strategies, ensuring the overall experience and articulation of how channels work together. Your in...
Posted 1 month ago
8.0 - 12.0 years
0 Lacs
haryana
On-site
Role Overview: As the Media Development Team Leader at PivotRoots, your main responsibility is to define and design media experiences for a portfolio of clients. You will be implementing the Mx Development process to ensure optimal Connection x Context x Content. Key Responsibilities: - Collaborate with the Audience Architect to develop growth target personas and integrate them into planning tools and audience segmentation. - Allocate budget across channels based on audience and objectives, working closely with econometrics and attribution specialists. - Recommend appropriate content and context based on client brief and strategy. - Deliver overall media experience and demonstrate how differ...
Posted 1 month ago
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