Strategic Partnership Manager

About the Role

Partnerships Associates

Key ResponsibilitiesOutreach & Relationship Building

• Visit and engage with schools, coaching classes, and counselors in your assigned region.
• Build long-term relationships with principals, teachers, and other decision-makers.
• Represent upGrad SOT at education fairs, seminars, and workshops to enhance visibility.

Lead Generation

• Drive student and parent awareness through presentations, info sessions, and events.
• Capture and qualify leads from schools, coaching networks, and career fairs.
• Ensure warm leads are handed over seamlessly to the admissions team for follow-up.

Brand Building

• Consistently project a professional, trustworthy, and aspirational image of upGrad SOT.
• Share program details clearly with stakeholders and address their initial queries.
• Support the Zonal Head in executing regional brand-building initiatives.

Reporting & Coordination

• Maintain accurate records of outreach activity, leads generated, and event participation.
• Provide weekly updates to the Zonal Head on progress against targets.
• Coordinate with the central marketing and admissions teams for aligned messaging.

Requirements

• 1-3 years of experience in

  field sales, partnerships, or business development

  (education/edtech preferred).
• Strong communication and interpersonal skills with the ability to build trust quickly.
• Self-driven with a willingness to travel extensively in the assigned zone.
• Strong organizational skills and ability to manage multiple stakeholders.
• Passion for education and the ability to represent a mission-driven institution.

What Success Looks Like

• Consistent achievement of outreach and warm lead generation targets.
• Strong presence of upGrad SOT across schools, coaching centers, and education events.
• Positive feedback from principals, counselors, and fair organizers.
• A reliable pipeline of qualified leads feeding into admissions conversions.