State Head Sales

State Head Sales

Role & responsibilities

Sales Strategy & Execution

• Develop and execute state-level sales plans aligned with company objectives.
• Drive revenue and volume targets across general trade, modern trade, and institutional channels.
• Monitor primary and secondary sales performance, and initiate corrective actions as needed.

Team Leadership

• Lead, mentor, and manage a team of Area Sales Managers, Territory Sales Officers, and Sales Executives.
• Conduct regular reviews, training sessions, and field coaching to ensure team effectiveness and capability building.

Distribution & Channel Development

• Expand and optimize the distribution network by appointing and managing distributors, stockiest, and retail partners.
• Monitor distributor ROI and operational hygiene to ensure sustained engagement and performance.

Key Account & Retail Management

• Manage relationships with key accounts in modern trade and large retail chains.
• Ensure implementation of trade schemes, planograms, and visibility initiatives.

Inventory & Logistics Coordination

• Liaise with the supply chain and logistics teams to ensure product availability and timely delivery.
• Monitor stock levels and minimize wastage or returns.

Reporting & Analytics

• Provide timely and accurate sales reports, forecasts, and insights to senior leadership.
• Analyze market trends, competition, and customer feedback to inform strategy.

Promotion & Market Activation

• Plan and implement local marketing activities, BTL promotions, and seasonal campaigns.
• Track and evaluate promotion ROI and recommend improvements.

Compliance & Budget Management

• Ensure adherence to company policies, commercial discipline, and credit control measures.
• Manage state-level sales budgets and control operational expenses.

Preferred candidate profile

• Graduate or Postgraduate in any discipline with proven experience in sales & marketing
• 10-15 years of experience, preferably in the

  Snacks & Namkeen or Food industry

• Strong leadership and team management skills
• Deep understanding of FMCG sales and distribution
• Excellent communication and negotiation skills
• Analytical mindset with a focus on data-driven decision making
• Problem-solving ability and customer-centric approach
• Proficiency in MS Excel, PowerPoint, and CRM tools

Salary: Negotiable (Salary is not a constraint for deserving candidates)