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Sr. Specialist, Product Marketing

Sr. Specialist, Product Marketing

Lenovo

5 - 9 years

0 Lacs

haryana

Posted:3 weeks ago| Platform: Shine logo

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Skills Required

product marketing consumer electronics retail marketing market intelligence pr communication skills interpersonal skills management skills time management technology industry carrier marketing sales processes global launch strategy gotomarket plans english language fluency analytical thinking problemsolving organizational skills

Work Mode

On-site

Job Type

Full Time

Job Description

As a Product Marketing Sr. Specialist at Lenovo's Motorola Mobility, you will play a vital role in developing and evolving product stories from ideation through launch. Your responsibilities will include: - Developing value proposition, product positioning, target customer definition, naming, key selling points, and features and benefits prioritization for Motorola devices - Representing the voice of the consumer during the product development process and aligning with product management and engineering partners - Influencing cross-functional teams and senior leadership in key decisions to benefit consumers, customers, and the business - Designing market intelligence/research to analyze trends, competitive offerings, market segmentation, customer needs, and feature and benefit tradeoffs - Partnering with internal creative teams to drive the development of marketing creative and customer sell-in materials - Authoring product marketing briefs (PMBs) for customer-facing functional teams and contributing to the development of global launch strategy and go-to-market plans - Collaborating closely with PR on new product introductions and driving the product story via reviewer guides, blog posts, and press presentations - Participating as a Subject Matter Expert in high-profile device launch announcements, press briefings, and media interviews Qualifications required for this role include: - Very strong fluency in the English language due to the global nature of the role - 5-7 years of related experience in Marketing, Product Marketing, or Communications - Passion for technology and experience within the consumer electronics, handset/mobility, or technology industries - Knowledge of retail and carrier marketing and sales processes on a worldwide level - Proven ability to achieve results in a fast-moving, dynamic environment - Excellent communication, interpersonal, and management skills with experience working with cross-functional teams - Bachelor's degree in Marketing or equivalent - Strategic and analytical thinking skills with strong English verbal, written, and presentation abilities - Proactive with a problem-solving attitude, time management, and organizational skills - Customer-centric, dynamic, motivated, and results-oriented creative thinking - Self-starter with the ability to work independently If you are a strategic thinker with a passion for technology and a proven track record in marketing, this role at Lenovo's Motorola Mobility could be the next exciting step in your career.,

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Sr. Specialist, Product Marketing