Director of Retention Marketing eXchange1

4.0 - 8.0 years

0 Lacs

maharashtra

On-site

eXchange1 is a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, eXchange1 is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange" a global, regulated ecosystem where all processes are legal and transparent. With comprehensive authorization for multiple digital asset services (VASP), eXchange1 is positioned to serve both retail and institutional clients worldwide, ensuring a fully compliant and secure marketplace for all users. We are also FIU registered compliant and unlocking growth in Indian Markets. We are seeking a data-driven and strategic Director of Retention Marketing to own and optimize the client retention and lifecycle marketing strategy. This role will focus on increasing client lifetime value, reducing churn, and building long-term customer engagement through targeted campaigns. The ideal candidate will be responsible for planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc. Driving gamified and incentive-based programs/campaigns with a well-defined social element attached to it while understanding the target group, positioning, offer/CTA. Supervising the execution, monitoring, and measurement of marketing campaigns and their success, and also maintaining regular measurement of the ROI of campaigns. Ensuring that the organization's brand and identity are adhered to in campaigns and in all communication channels. Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated. Partnering with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities. Using user & market research, user feedback, user usage, and competitive analysis to identify new campaign opportunities and enhancements. What We're Looking For: - 7+ years of product marketing experience in a growing business - 4+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users - Excellent understanding of user segmentation and cohorts based on various surrogates, events, and attributes - Excellent problem-solving, creative thinking, and analytical skills - Ability to drive insights into campaigns - Practical and Proven expertise on tools like Mo-Engage, Amplitude, etc. - Knowledge of testing and optimization - Experience driving campaigns in a crypto/fintech, e-commerce, gaming, and/or internet environment - Ability to succeed in a rapidly changing environment If you are interested, please send your resume to hr@exchange1.com or apply directly.,

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Product Line Manager Carbon & Plastic Credits (f/m/d) TV SD AG

8.0 - 12.0 years

0 Lacs

pune, maharashtra

On-site

As a highly experienced professional in the field of environmental services, you will be responsible for defining and managing the global product strategy, roadmap, and lifecycle for carbon and plastic credit services. Your role will involve developing service guidelines, tools, and technical content to ensure consistent, scalable, and credible delivery. Identifying and pursuing innovation and market expansion opportunities, including digital solutions, will be a key aspect of your responsibilities. In this position, you will provide support to regional teams by sharing your technical expertise, offering training, and engaging with clients during pre-sales activities. Collaboration with certification and verification bodies will be essential to ensure operational alignment and maintain service quality standards. You will also play a crucial role in driving commercial enablement by developing pricing strategies and go-to-market plans in close collaboration with the sales team. As a representative of the organization, you will actively participate in regulatory and industry platforms to enhance credibility and visibility. Your qualifications should include a Master's degree or PhD in Environmental Science, Engineering, Sustainability, or a related discipline. A minimum of 8-10 years of relevant experience in carbon or sustainability certification services is required for this role. We are looking for a candidate with a strong expertise in carbon markets, plastic credit systems, and leading international standards. A proven track record in managing global service portfolios in a matrix environment is highly desirable. The ideal candidate must be a strategic and analytical thinker with excellent business acumen and a hands-on mindset. Excellent communication and collaboration skills are crucial for this role, as you will be required to work closely with technical and commercial teams. Fluency in English is a must, and proficiency in additional languages will be considered an asset. If you are passionate about making a positive impact in the environmental sector and possess the necessary qualifications and experience, we invite you to apply for this rewarding opportunity.,

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