11 Gotomarket Plans Jobs

As a market analyst for this role, you will be responsible for overseeing the cross-functional teams" business and product planning procedures, examining the product needs, and creating necessary plans to ensure they are met. Your primary duties will involve creating, implementing, and upholding production schedules involving multiple teams, as well as evaluating new product ideas through market analysis and developing appropriate go-to-market plans. In this position, you will play a crucial role in overseeing the implementation of all product lifecycle processes, including requirements and roadmap development, planning, positioning, competitor analysis, product and market research, and product launch. You will be required to translate product strategy into precise specifications for engineering teams to use in the prototype and subsequent development phases. Additionally, you will be responsible for writing product strategy documents that outline technical specifications, revenue projections, ROI analysis, business cases, and high-level use cases. Collaboration with engineering, QA, and sales departments to create, test, and release products will also be a key aspect of your role. The ideal candidate for this position should have a proven track record of successfully managing all aspects of the product development lifecycle, possess strong leadership skills in managing cross-functional teams, and demonstrate experience in developing effective product marketing strategies. Exceptional writing and editing skills, as well as strong presentation and public speaking abilities, are essential requirements for this role. If you are a confident leader who excels in strategizing the full lifecycle of a product from conception to release, and if you are adept at guiding cross-functional teams in creating products that enhance customer experience and drive revenue growth, we encourage you to apply for this exciting opportunity.,

Are you someone who enjoys delving deep into the "why" behind every statement, spending hours to uncover the logic and insights within As an Account Manager specializing in Message Strategy at Ideosphere, you will play a crucial role in analyzing key insights through a brand lens and taking ownership of brand strategies. Your responsibilities will include executing marketing and communication frameworks, collaborating with clients, internal teams, and external partners, while serving as the main point of contact for clients. The successful candidate for this role will excel in formulating brand strategies, conducting thorough research on brands, markets, and competition, deriving valuable insights, and effectively articulating brand strategies, values, messaging, and go-to-market plans. You will be entrusted with all client-related deliverables to drive the mandate's objectives through innovative brand strategy solutions. At Ideosphere, a brand strategy and communication firm that values intentional and purposeful communication, we are seeking a dedicated Account Manager who is passionate about marketing and brand narratives. You will be tasked with maintaining client accounts, delivering exceptional result-oriented solutions, and fostering strong client relationships. Working closely with the Account Director, you will be responsible for understanding client requirements, developing brand and marketing strategies, and ensuring successful execution to meet key performance indicators. Your role will involve planning and coordinating work management across teams and partners, maintaining clarity in client briefings, tracking account progress, and managing all essential documents effectively. In the execution phase, you will craft compelling message strategies that capture the essence of brands, create frameworks to drive business objectives, translate key insights into impactful marketing strategies, tailor messaging for target audiences, and collaborate with cross-functional teams and external partners to integrate message strategies into broader brand initiatives. Ideal candidates for this position should possess a strong ability to think critically and strategically about a brand's market position, formulate long-term plans aligned with business objectives, and have a deep understanding of marketing principles and practices. Excellent communication skills, analytical abilities, and organizational proficiency are essential, along with experience in developing comprehensive go-to-market plans. In addition to hard skills, soft skills such as discipline, solution-oriented mindset, ability to give and receive feedback effectively, task prioritization, broad knowledge base, and cultural exposure are valued. Ultimately, the outcomes expected from this role include high customer satisfaction scores, high-quality work output, and positive working relationships with partners and team members. This position requires 4 to 7 years of experience in brand strategy firms or planning functions in advertising agencies or as a customer. The location for this role is in Pune, with a hybrid work setup involving both office and remote work.,

FICO is a leading global analytics software company, empowering businesses across 100+ countries to make informed decisions. Join our esteemed team today to unlock your career potential! As a Partner Marketing Manager, you will play a pivotal role in driving and accelerating pipeline growth, devising segment and partner strategies, and executing plans for partner teams in the Asia Pacific region, with a special focus on key markets like Japan, Indonesia, Thailand, Singapore, Malaysia, South Korea, and India. Your primary objectives include raising awareness among a select group of partners, fostering opportunities for existing partners, and developing Go-to-market strategies for new solutions within both new and established partnerships. In this role, you will be responsible for various tasks including planning, managing, and executing marketing activities within allocated budgets and timelines, collaborating with partners to create joint marketing plans based on market insights, and maintaining positive relationships with various stakeholders such as Partner Account Managers, Regional Partner Directors, Inside Sales teams, Partner Success Managers, and Marketing teams. Additionally, you will support partner events, manage partner marketing communications, oversee the global partner program to meet revenue targets, assist in crafting partner marketing strategies and campaigns, evaluate partner marketing performance, and provide recommendations for enhancements. The ideal candidate for this position should possess a deep understanding of complex B2B technology sales environments, a proven track record in developing impactful marketing initiatives, exceptional collaboration skills with senior executives and sales teams, creative problem-solving abilities, proficiency in leveraging metrics for measuring marketing performance, expertise in demand marketing planning, experience with SFDC and Pardot, strategic mindset, independence, extensive marketing/partner marketing experience, familiarity with GSIs and Financial Services Processors, knowledge of social media and digital marketing, B2B SaaS background, strong written and verbal communication skills, keen attention to detail, exceptional organizational and project management capabilities, willingness to travel, ability to work from the Bangalore office at least three days a week, a Bachelor's degree (preferably in marketing or a related field), and a Master's degree or MBA is highly desirable. At FICO, we offer an inclusive culture that reflects our core values, numerous opportunities for professional development, competitive compensation and benefits packages, an engaging work environment that promotes work/life balance, employee resource groups, and social events to foster collaboration and camaraderie. Join FICO today and be a part of a dynamic organization at the forefront of Big Data analytics, where you can contribute to helping businesses worldwide enhance their decision-making processes. With a commitment to leveraging data-driven technologies such as artificial intelligence and machine learning, we make a tangible impact on industries such as credit scoring and lending, influencing the success of major global companies. At FICO, your talents are valued, and you will have the support and freedom to grow your career in an innovative and diverse setting. Explore how you can realize your potential at www.fico.com/Careers.,

The role at The House of Abhinandan Lodha, Mumbai, Maharashtra, India is ideal for marketing professionals who excel in innovative product development and possess the ability to establish a brand positioning that strongly resonates with consumers. This position involves collaborating closely with creative agencies to devise campaigns that stand out in a crowded media landscape, as well as coordinating with the sales team to devise and implement marketing strategies effectively. The incumbent will spearhead both above-the-line (ATL) and below-the-line (BTL) campaigns, guiding pre-sales activities towards digital initiatives within the organization. Success in this role hinges on a commitment to delivering high-quality results with minimal margin for error. The House of Abhinandan Lodha (HOABL) is a progressive consumer tech brand that is revolutionizing land ownership through technological innovation. The brand is committed to modernizing the concept of land ownership, making it accessible and secure for present and future generations. With a focus on leveraging groundbreaking technology, HOABL aims to simplify land ownership in India, offering a transparent, secure, and liquid approach to acquiring land. As a part of the team at The House of Abhinandan Lodha, you will have the opportunity to pioneer new approaches to brand and business growth. The organization is dedicated to fostering innovation and exploring cutting-edge strategies to drive brand development and business expansion. Particularly in the digital realm, there is a strong emphasis on establishing a robust in-house digital function led by experienced professionals. The base location for this role is in Mumbai, with a direct reporting line to the Chief Marketing Officer (CMO) at The House of Abhinandan Lodha. The primary responsibilities of this position include: - Delivering targeted Net Present Value (NPV) annually at both market and project levels - Creating a robust product portfolio by identifying current and future business opportunities - Developing and managing world-class real estate brands through advertising and marketing tools - Utilizing various communication channels to enhance brand awareness and drive footfall - Providing timely market intelligence for effective pricing strategies - Maximizing brand valuation and premium pricing capabilities - Enhancing public perception of brand attributes and increasing brand spend over target budgets - Responding swiftly to competitor pricing changes and sales transactions The team at The House of Abhinandan Lodha is dedicated to building a differentiated brand through innovative product positioning, marketing strategies, and customer interactions. By prioritizing brand building and consistent brand experiences across touchpoints, the organization aims to make a lasting impact on the real estate industry. The team comprises professionals from prestigious business schools and top companies, ensuring a high level of expertise and experience in the field. To excel in this role, candidates should hold an MBA from a Tier 1 B-School and possess a minimum of 10 years of post-MBA experience in relevant brand, product, or marketing roles. Key competencies for this position include expertise in brand strategy development, new product development, consumer insights, brand communication, stakeholder management, decision-making, adaptability to change, and relationship management. Join The House of Abhinandan Lodha and be a part of a team that is reshaping the future of land ownership in India.,

As a Strategic Partnership Head of Sales and Marketing at CRAMS Technologies, you will play a pivotal role in positioning our company as a preferred partner for Quality Reagents, Specialty Chemicals, Reference Standards & Impurities in the pharmaceutical and chemical sectors. Your entrepreneurial spirit and dynamic leadership will be instrumental in driving strategic growth and expanding our presence in both domestic and global markets. In this role, you will be responsible for developing and executing a strategic commercial roadmap that aims to establish CRAMS Technologies as a key player in the chemical and pharma supply landscape. Working closely with the founding team, you will focus on building alliances, expanding the global distributor network, and fostering strong client relationships to drive business success. Your key responsibilities will include leading the B2B sales strategy for our product lines, identifying and cultivating strategic partnerships with domestic and international pharma and chemical companies, and enhancing CRAMS" presence in regulated and emerging markets. Additionally, you will represent the company at industry conferences and trade shows, develop digital and content marketing strategies aligned with the brand vision, and ensure customer satisfaction and retention across all product offerings. To excel in this role, you should possess at least 5 years of experience in B2B sales and marketing, preferably within the pharmaceuticals, chemicals, or life sciences industries. A proven track record of developing strategic partnerships, expanding international business operations, and a strong network in the pharmaceutical/chemical/analytical sectors will be highly beneficial. Your entrepreneurial mindset, experience in team scaling, and ability to create effective go-to-market plans will be essential for success in this position. Strong communication and leadership skills are also key attributes that will enable you to thrive in this dynamic and challenging environment.,

As a Manager - Partnerships & Alliances at IDfy, you will play a pivotal role in identifying, negotiating, and nurturing strategic alliances that multiply impact across industries. Your responsibilities will involve onboarding new partners, co-creating solutions, and enabling new revenue streams. This role is at the intersection of business strategy, relationship-building, and execution. To be the perfect match for this role, you should bring 3-5 years of experience in partnership development, alliances, or B2B business development, ideally in SaaS, BGV, fintech, gaming, or e-commerce ecosystems. You should be open to domestic travel and possess a strong understanding of business, financial principles, and market dynamics. Being a self-starter who thrives in a fast-paced environment and is motivated by autonomy and ownership is essential. Excellent communication skills are a must, along with the ability to manage contractual and legal aspects of partnerships and commercial deals. Your day-to-day activities will include identifying, evaluating, and engaging potential strategic partners aligned with IDfy's business goals and product roadmap. You will build a robust partnership pipeline, collaborate with internal stakeholders to assess fit, feasibility, and value proposition for each partner, and lead the end-to-end negotiation and onboarding process. Additionally, you will manage and grow existing partnerships, track partnership performance, co-create go-to-market plans, and stay updated on market trends to unlock new partnership-led opportunities. Working at IDfy means working on partnerships that move markets and reimagine trust in the digital world. You will be part of a company that values experimentation, agility, and ownership from day one. Collaboration with sharp minds across functions in an environment where ideas turn into action quickly is what you can expect at IDfy.,

We are seeking a passionate and strategic Product Marketer to join our team and play a key role in the success of our products in the market. As a Product Marketer, you will have the opportunity to develop go-to-market plans, execute product launches, create compelling product messaging and positioning, conduct market research and competitive analysis, support sales enablement through tools and training, collaborate on campaigns to drive awareness and adoption, and measure product performance and user feedback. The ideal candidate should have at least 2 years of experience in product marketing, with a strong background in International Sales. Proficiency in Google Ads or Meta Ads is required, along with a proven track record of driving leads and conversions. Excellent communication and analytical skills are essential for this role. Experience in B2B/SaaS is preferred. If you are a motivated individual with a passion for product marketing and a desire to make a significant impact in a dynamic and fast-paced environment, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our products and driving success in the market.,

As a passionate and strategic Product Marketer, you will be responsible for developing go-to-market plans, executing product launches, creating product messaging and positioning, conducting market research and competitive analysis, supporting sales enablement with tools and training, collaborating on campaigns to drive awareness and adoption, and measuring product performance and user feedback. You should have at least 2 years of experience in product marketing, with a background in International Sales. Proficiency in Google Ads or Meta Ads is required, along with a proven track record of driving leads. Strong communication and analytical skills are essential for this role, and experience in B2B/SaaS is preferred. This is a full-time position that requires in-person work at the designated location.,

KaptureCX is an enterprise-grade customer experience platform designed to assist businesses in providing efficient and intuitive support. Utilizing AI, deep integrations, and automation, Kapture is the preferred choice for leading brands in BFSI, ecommerce, and enterprise services to effectively manage customer interactions at scale. As a well-funded SaaS company with a solid product-market fit, we are now entering a phase of rapid growth, with our sales team playing a pivotal role in driving this momentum. We are currently seeking individuals who are bright and ambitious to contribute to shaping the future of customer experience (CX). In this position, your responsibilities will include partnering with enterprise clients to identify their CX challenges and offer transformative insights. It will also involve staying abreast of trends, competitors, and opportunities in the CX domain. You will be tasked with creating impactful business documents such as strategic roadmaps and product pitches, as well as developing and executing go-to-market strategies for new and existing products based on market and customer feedback. Collaboration with various teams to align on overarching goals and work towards achieving them will be essential. The ideal candidate for this role is a team player with strategic thinking skills and a proactive approach. You should be comfortable engaging with customers and CXOs, whether in calls or boardroom meetings. A quick understanding of enterprise sales dynamics and adeptness in managing B2B sales intricacies is crucial. Given the dynamic nature of a scaling company, you should be adaptable to change and ambiguity. Effective communication, strong presence, persuasive abilities, and solid people skills are qualities that will set you apart. Thriving on autonomy and problem-solving, you should be prepared to take ownership and tackle unstructured challenges. Willingness to travel for important customer meetings, workshops, and sales engagements is expected. Joining our team offers a fast-track opportunity for regional leadership roles focused on revenue generation. You will have the chance to work closely with the founders, GTM heads, and CX Heads, providing a high-impact role in the heart of our growth journey. Competitive compensation and an exciting product addressing critical issues for India's largest enterprises await you. At KaptureCX, you will experience a transparent, performance-oriented culture that emphasizes autonomy and eschews micromanagement. If you are looking for a role where your contributions directly influence growth and innovation, this is the place for you.,

eXchange1 is a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, eXchange1 is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange" a global, regulated ecosystem where all processes are legal and transparent. With comprehensive authorization for multiple digital asset services (VASP), eXchange1 is positioned to serve both retail and institutional clients worldwide, ensuring a fully compliant and secure marketplace for all users. We are also FIU registered compliant and unlocking growth in Indian Markets. We are seeking a data-driven and strategic Director of Retention Marketing to own and optimize the client retention and lifecycle marketing strategy. This role will focus on increasing client lifetime value, reducing churn, and building long-term customer engagement through targeted campaigns. The ideal candidate will be responsible for planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc. Driving gamified and incentive-based programs/campaigns with a well-defined social element attached to it while understanding the target group, positioning, offer/CTA. Supervising the execution, monitoring, and measurement of marketing campaigns and their success, and also maintaining regular measurement of the ROI of campaigns. Ensuring that the organization's brand and identity are adhered to in campaigns and in all communication channels. Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated. Partnering with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities. Using user & market research, user feedback, user usage, and competitive analysis to identify new campaign opportunities and enhancements. What We're Looking For: - 7+ years of product marketing experience in a growing business - 4+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users - Excellent understanding of user segmentation and cohorts based on various surrogates, events, and attributes - Excellent problem-solving, creative thinking, and analytical skills - Ability to drive insights into campaigns - Practical and Proven expertise on tools like Mo-Engage, Amplitude, etc. - Knowledge of testing and optimization - Experience driving campaigns in a crypto/fintech, e-commerce, gaming, and/or internet environment - Ability to succeed in a rapidly changing environment If you are interested, please send your resume to hr@exchange1.com or apply directly.,

As a highly experienced professional in the field of environmental services, you will be responsible for defining and managing the global product strategy, roadmap, and lifecycle for carbon and plastic credit services. Your role will involve developing service guidelines, tools, and technical content to ensure consistent, scalable, and credible delivery. Identifying and pursuing innovation and market expansion opportunities, including digital solutions, will be a key aspect of your responsibilities. In this position, you will provide support to regional teams by sharing your technical expertise, offering training, and engaging with clients during pre-sales activities. Collaboration with certification and verification bodies will be essential to ensure operational alignment and maintain service quality standards. You will also play a crucial role in driving commercial enablement by developing pricing strategies and go-to-market plans in close collaboration with the sales team. As a representative of the organization, you will actively participate in regulatory and industry platforms to enhance credibility and visibility. Your qualifications should include a Master's degree or PhD in Environmental Science, Engineering, Sustainability, or a related discipline. A minimum of 8-10 years of relevant experience in carbon or sustainability certification services is required for this role. We are looking for a candidate with a strong expertise in carbon markets, plastic credit systems, and leading international standards. A proven track record in managing global service portfolios in a matrix environment is highly desirable. The ideal candidate must be a strategic and analytical thinker with excellent business acumen and a hands-on mindset. Excellent communication and collaboration skills are crucial for this role, as you will be required to work closely with technical and commercial teams. Fluency in English is a must, and proficiency in additional languages will be considered an asset. If you are passionate about making a positive impact in the environmental sector and possess the necessary qualifications and experience, we invite you to apply for this rewarding opportunity.,