Sr. PPC and Lead Generation Executive

5 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

PPC & Lead Generation Executive

Location:

Experience:

About Us

web development, mobile app development, custom software solutions, and digital marketing

Role Overview

PPC & Lead Generation Executive

Key Responsibilities

  • Develop and execute

    lead generation strategies

    across:
  • Email Marketing
  • SEO & Organic Outreach
  • Paid Ads (Google, Facebook, Instagram, LinkedIn)
  • Social Media Marketing (SMM)
  • Cold Calling & Outbound Communication
  • Create, manage, and monitor campaigns to drive

    qualified and consistent leads

    .
  • Collaborate with content, design, and sales teams to align campaigns with target audience needs.
  • Track and analyze

    lead quality, campaign performance, and conversion funnel (MQL to SQL)

    .
  • Utilize analytics and CRM tools to maximize

    ROI and effectiveness

    of campaigns.

Requirements

  • 1–5 years of proven experience in

    lead generation or performance marketing

    (preferably in IT services).
  • Hands-on experience with

    Google Ads, Meta Ads, LinkedIn Ads, and paid campaigns

    .
  • Strong knowledge of

    SEO, landing page optimization, and lead funnels

    .
  • Experience with

    email marketing tools and outreach strategies

    .
  • Excellent communication skills for outreach and coordination with sales teams.
  • Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Nice to Have:

  • Familiarity with

    CRM tools

    (HubSpot, Zoho , or similar).
  • Understanding of

    MQL/SQL frameworks and lead nurturing workflows

    .
  • Basic knowledge of

    marketing automation tools

    .

What We Offer

  • A

    collaborative, performance-driven work culture

    .
  • Opportunities to

    contribute directly to growth strategies

    .
  • Career development, continuous learning support, and incentives

    for top performers.

How to Apply

yashasvi@ibrinfotech.com

with the subject line:

“Application for PPC & Lead Generation Executive – Indore”

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