Sr. Media Planner

We’re Hiring: In-House Media Planner for D2C Beauty Brand Launch

Gurugram / Delhi NCR | Full-Time

Salary: Above Industry Standards (12 - 18 LPA) | Performance-based bonuses or campaign-linked incentives | Immediate Joining |

Start date: Immediately

India's first homegrown molecular haircare by Relier Media (similar to Olaplex)

Relier Media is building the next big thing in beauty — and we want you to be the one who takes it live, viral, and unstoppable.

We’re looking for a media planner with sharp instincts, digital-first thinking, and marketplace mastery to launch and scale — a science-powered molecular haircare brand that’s poised to become the Olaplex of India.

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What You’ll Be Doing:

(1) Marketplace Onboarding & Store Setup

(2) Manage end-to-end listing and store setup on:

→ Nykaa | Tira | Amazon | Blinkit | Zepto | Flipkart

(3) Handle product uploads, pricing strategy, catalog design, and A+ content

(4) Coordinate with platform teams, design, logistics, and legal for flawless go-live

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Performance Campaign Execution:

(1) Plan and execute paid media campaigns across:

→ Google Ads (AdWords), Meta Ads (Instagram/Facebook), YouTube, Amazon Ads

(2) Drive conversions through smart targeting, live testing, ROAS-focused campaigns

(3) Continuously tweak and scale based on real-time performance data

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Analytics & Optimization:

(1) Track and improve KPIs like CTR, CAC, AOV, Conversion Rate, ROAS, CPM

(2) A/B test creatives, audiences, formats, and platforms — every single week

(3) Own campaign dashboards, insights, and weekly reporting to leadership

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Growth & Trend Strategy:

(1) Collaborate with influencers, creators, and trend scouts to make K Formula go viral

(2) Stay ahead of platform algorithms and trends — especially Instagram Reels, Shorts

(3) Work with the creative team to push scroll-stopping, sales-generating campaigns

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Qualifications & Skills Required:

(1) 3–4 years of hands-on experience in media planning and digital performance marketing

(2) Must have prior experience in listing and setting up brands on platforms like:

→ Nykaa, Tira, Amazon, Blinkit, Zepto

Strong command over Google AdWords, Meta Ads, Amazon Advertising, and analytics tools

(3) Must be highly skilled in number crunching, data analysis, and reporting

(4) Deep understanding of conversion funnels, targeting, segmentation, and campaign optimization

(5) Passionate about increasing online sales, reducing CAC, and getting the brand to trend organically

(6) Bonus if you’ve worked with D2C or beauty brands before

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Why Join Relier Media?

(1) Be at the heart of India’s most exciting beauty brand launch

(2) Work directly with the Founder’s Office and high-performance team

(3) Full ownership of media, marketplace, and growth strategy

(4) Real-time experimentation, impact, and learning

(5) Great salary + a chance to build a brand that everyone will talk about

How to Apply:

Send your CV + a short note to: Anoushka@reliermedia.com

Subject line: Media Planner – K Formula

DM us if you have any questions or know someone perfect for this role.

Let’s build something iconic.