Sr. Marketing Specialist

Role Overview

Key Responsibilities

• Sales Enablement
• Develop, refine, and maintain high-quality sales decks, one-pagers, and collateral tailored for client conversations.
• Respond to sales requests and implement updates quickly, accurately, and proactively.
• Maintain a centralized, always up-to-date repository of sales assets, case studies, and enablement materials.
• Marketing Collaboration
• Work with the marketing team to execute sales-driven and PR-driven initiatives.
• Support campaign execution through content, research, and coordination.
• Copywriting & Content Development
• Write, edit, and enhance content for decks, case studies, proposals, and other sales materials.
• Translate technical concepts into clear, compelling narratives aligned with Armakuni’s value proposition.
• Tailor messaging to different industries, personas, and stages of the sales cycle.
• Process & Workflow Management
• Partner with the Sr. Growth Marketing Manager to plan, manage, and streamline workflows for sales requests.
• Prioritize requests efficiently and build scalable processes for quick turnaround.
• Organize and standardize content/resources for easy cross-team access.
• Full-Stack Marketing & Operations Support
• Contribute to cross-functional sales and marketing projects across content, research, design coordination, and operations.
• Work on both technical and creative tasks to support the broader growth team.
• Jump into diverse tasks across the sales-marketing spectrum, demonstrating adaptability and problem-solving skills.
  

Requirements

Must-Have Skills

• Exceptional written and verbal communication skills: ability to simplify complex technical concepts and craft persuasive narratives.
• Strong copywriting and editing ability for sales decks, case studies, one-pagers, and marketing collateral.
• Experience in sales enablement or content creation
• High attention to detail with zero tolerance for sloppy messaging or errors.
• Strong organizational and process-management skills: can prioritize, create structure, and manage multiple requests.
• Comfort with fast-paced environments and quick turnarounds.
• Ownership mindset: proactive, solutions-driven, and able to handle tasks end-to-end.
• Curiosity and willingness to learn new topics rapidly (cloud, DevOps, AWS ecosystem, etc.).
  

Nice-to-Have Skills

• Prior experience in B2B tech, cloud, SaaS, or consulting environments.
• Basic design sense and comfort working with designers (Figma/Canva skills are a bonus).
• Experience managing or contributing to thought leadership content (blogs, POVs, whitepapers).
• Familiarity with CRM or enablement tools like HubSpot, Notion, or Confluence.
• Exposure to PR, brand messaging, or external communications.