Sr. Marketing Manager

Job Description:

We are seeking a motivated and proactive Marketing Executive to support our lead generation and marketing research efforts. The ideal candidate will have hands-on experience in identifying potential customers, analyzing competitors, and managing lead pipelines. This role plays a vital part in supporting the sales team by consistently feeding qualified leads and keeping market insights updated and actionable.

Roles and Responsibilities:

· Identify and list potential customers/industries such as engineering firms, factories, and maintenance service providers that require nuts, bolts, plunges, and industrial fasteners.

· Conduct competitor analysis to understand pricing, offerings, and customer expectations.

· Build and maintain a structured and regularly updated database of potential leads with relevant details.

· Enter and manage leads in Excel or CRM systems, ensuring data is organized and trackable.

· Evaluate each lead based on criteria such as industry type, order size, and location to ensure quality.

· Classify leads into hot, warm, or cold categories to support the prioritization of follow-ups.

· Collect feedback from the sales team on lead quality and conversion results.

· Track the progress of leads through the sales funnel and suggest improvements to lead generation strategies.

· Share timely field reports and lead summaries with internal teams for actionable decisions.

· Maintain professional discipline and punctuality etiquette and adhere to team coordination.

Skills:

· Strong communication and interpersonal skills

· Proficiency in MS Excel or CRM tools

· Knowledge of B2B marketing and industrial product/market knowledge

· Analytical mindset with attention to detail

· Ability to work independently and in collaboration with the sales team

Qualifications/Prior Experience:

· BBA/B com with 3-5 years prior work experience in industrial or hardware product marketing.

· MBA with 2-3 years of prior work experience in marketing.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person