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Sr. Marketing Manager

6 - 11 years

50 - 55 Lacs

Bengaluru

Posted:14 hours ago| Platform: Naukri logo

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Skills Required

Customer acquisition Customer life cycle management Social media Analytical Pharmacy Customer experience Merchandising Internship Macros Auditing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Amazon.in Pharmacy team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category s style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Drive customer lifecycle management activities including customer acquisition, retention to drive growth Do planning for category marketing P0 metrics and budget Drive monetization of marketing inventory to scale engagement with brands and grow them Meet business goals while ensuring a top-notch customer experience. 6+ years of professional non-internship marketing experience 7+ years of developing and managing acquisition marketing or channel programs experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience developing and executing campaigns across a multitude of timezones and languages Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

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