Sr. Marketing Manager

Job Overview:

The Senior Marketing Manager will be responsible for planning and executing comprehensive marketing and sales strategies to drive brand growth, market expansion, and revenue generation within the cosmetics manufacturing industry. This role combines strategic marketing leadership with hands-on sales execution to achieve business targets.

Key Responsibilities:

Marketing & Brand Management

• Develop and implement marketing strategies aligned with company objectives.
• Plan and oversee brand campaigns, product launches, digital promotions, and trade marketing activities.
• Conduct regular market research to identify consumer trends, competitor activities, and emerging opportunities.
• Collaborate with product development and production teams for effective product positioning, pricing, and packaging.
• Strengthen brand identity through innovative marketing initiatives and communication strategies.

Sales & Business Development

• Achieve assigned sales targets through effective channel management and customer engagement.
• Identify and develop new business opportunities including distributors, retail partners, e-commerce platforms, and salons.
• Build and maintain strong client relationships to ensure repeat business and sustainable growth.
• Monitor sales performance, prepare periodic sales and market share reports for management review.
• Coordinate with production and logistics teams to ensure timely order fulfillment and collections.

Team Leadership & Coordination

• Lead, guide, and motivate the sales and marketing team to achieve departmental objectives.
• Conduct regular performance reviews, training, and coaching sessions.
• Collaborate with R&D, production, and finance departments for seamless execution of marketing and sales initiatives.

Market Expansion & Strategy

• Explore new domestic and international markets for cosmetics products.
• Develop and strengthen distribution networks and sales channels.
• Represent the company at trade fairs, exhibitions, and industry events to enhance visibility and generate leads.

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA (Marketing specialization preferred) – candidates with an MBA and experience in cosmetics / personal care will be preferred.
• 5–10 years of experience in the cosmetics, personal care, or FMCG industry with a proven track record in marketing and sales.
• Strong understanding of branding, product positioning, and market development.
• Excellent communication, negotiation, and analytical skills.
• Proficiency in digital marketing tools, CRM systems, and MS Office.
• Strong leadership skills with the ability to lead and inspire teams.

Key Competencies:

• Strategic Thinking & Execution
• Brand Development & Promotion
• Sales Planning & Target Achievement
• Channel Development & Distribution
• Market Research & Competitor Analysis
• Customer Relationship Management
• Team Leadership & Motivation

Salary: ₹40,000 – ₹60,000 per month (based on experience)
Employment Type: Full-Time

CONTACT PERSON- MRS. PRIYA MISRA (9355010836)

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person