Sr. Marketing Executive

Role Clarity Document: Social Media Manager / Marketing Manager.

Role Definition:

The Marketing Manager is responsible for developing and executing the marketing strategy, managing social media, CRM (Zenoti, Double Tick, etc.,), analysing reports, coordinating with salon managers, and creating impactful offers. This role ensures effective marketing campaigns, drives client engagement, and boosts salon performance through consistent tracking, reporting, and coordination. The manager will align marketing efforts with business objectives and oversee the performance of advertising campaigns and promotions.

Importance of Role Clarity Documents

Defined Objectives

• Optimized Performance
• Alignment with Business Strategy
• Ownership and Accountability
• Streamlined Collaboration
• Consistency in Brand Communication
• Structured Reporting Mechanism
• Professional Growth Opportunities
• Performance Review and Feedback
• Minimized Role Confusion

Key Responsibilities:

1. Marketing Strategy & Campaign Management

•Develop marketing strategies for monthly, quarterly, and annual periods.

•Create, plan, and execute promotional campaigns across all platforms (digital and offline).

•Focus on salon-specific campaigns, special events, festive promotions, and client retention strategies.

2. Social Media Marketing

•Manage all social media platforms (Instagram, Facebook, etc.), ensuring daily posts, stories, and reels.

•Monitor trends, create engaging content, and improve audience interaction.

•Use analytics to track performance metrics, adjusting strategies based on client engagement and feedback.

3. Client Relationship Management (CRM) (Zenoti, Double Tick, ETC.,)

•Oversee CRM activities, maintaining client databases and ensuring personalized communication.

•Set up automated CRM workflows, such as reminders, offers, and service follow-ups.

•Track client retention, satisfaction, and feedback to optimize marketing strategies.

4. Offer Creation & Promotions

•Collaborate with the management team to create compelling offers and discounts for salons.

•Coordinate with the salon team to ensure timely implementation of offers.

•Analyze competitor offerings and trends to keep promotions competitive and attractive.

5. Performance Monitoring:

•Use tools such as Google Analytics, Meta Ads Manager, and CRM reports to track campaign success.

•Generate weekly reports detailing ad performance and client response.

•Conduct quarterly reviews of all marketing activities, presenting insights to the management team.

6. Team & Salon Coordination:

•Conduct bi-weekly check-ins with salon managers to align on marketing objectives.

•Visit salons periodically to understand client responses to campaigns and promotions.

•Ensure that salon staff are trained on promoting new offers and services effectively

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Education:

• Master's (Required)

Experience:

• Marketing: 3 years (Required)

Language:

• English (Required)

Location:

• Kalyan-Dombivli, Maharashtra (Required)

Work Location: In person