Sr. Manager/Manager - Marketing (Vadodara/Vizag)

KEY ROLES & RESPONSIBILITIES:

Mall Marketing:

• Preparation & Execution of Unit Marketing plan in collaboration and guidance of the Corporate Marketing

team.

• The position has the overall responsibility for carrying out all brand building & marketing initiatives
• Planning and executing various events & promotional activities, resulting into increased footfalls and

customer conversions for the retailers.

• Devise marketing strategies to counter competition and attract customers with unique value propositions.
• Coordinating with advertising agencies, media planning, event agencies, managing publicity campaigns,

monitoring annual budgets etc.

• Responsible for Corporate tie-ups & Strategic alliances & co branding activities
• Catchment engagement & local marketing initiatives
• Analysis of the efficacy of the marketing programme
• Monthly review of the marketing initiatives & incorporate correctives measures
• Retailer driven marketing initiative
• Managing in mall communication

Retail Solution:

• Interface with the Mall Retailers to jointly develop and execute mall marketing initiatives to boost their

sales and also provide support to retailers for their smooth functioning in the mall.

• Shall devise systems and procedures to ensure retailers delight.
• Dealing with retailer issues and responding to complaints.
• Coordinate with retailer and HO for fit-out and exists
• Responsible for retailer sales achievement, statutory compliance and revenue share budget achievement

Space on Hire:

• Exploit the mall branding and promotions space jointly with the SOH agency and earn revenue.
• Planning and executing various activities related to Space Selling by co-ordinating with various agencies,

retailers and concerned partners associated resulting into maximum revenue generation.

• Negotiating with prospective clients both inside and outside malls and adhering to timelines as decided.
• Analyzing and working out effective rates for various sites based on competition and market trends.
• Ensuring optimal and complete occupancy of all sites to increase profitability around the clock.
• MIS reporting on a timely basis

KEY SKILLS:

• Strong customer service orientation
• Should be a team player with good soft skills
• Sound understanding of retail industry work environment
• Understanding of Brand Management, sound knowledge of BTL Events, Space Selling & PR
• Good analytical skills