Sr. Manager - Product Marketing

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Preferred Candidates: Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives

About the Role:

We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.

India, the Middle East, and the U.S

Key Responsibilities

- Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth

- Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies

- Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions

- Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows

- Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits

- Conduct competitive analysis, market research, and customer feedback loops to inform strategy

- Work closely with external marketing agencies to ensure alignment and execution consistency

- Track campaign performance and product marketing metrics; report insights and optimizations

What We’re Looking For

- Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity

- Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets

- Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape

- Proven track record of developing and executing GTM plans across geographies

- Strong storytelling skills with the ability to translate complex features into clear, compelling benefits

- Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)

- Excellent collaboration and project management abilities across distributed teams

- Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar

Bonus Skills (Nice to Have):

- Exposure to global SaaS or cybersecurity markets

- Experience in using CRM tools

- Familiarity with paid advertising (Google Ads, LinkedIn Ads)

- Understanding of SEO concepts and ability to collaborate on organic growth strategies

- Experience working with PR and analyst relations