Sr. Digital Marketing Specialist

We are looking for a highly motivated and skilled Sr Digital Marketing Specialist with 5 years of proven experience in SEO, SMO, Google Ads, and conducting SEO audits. The ideal candidate should possess a solid understanding of digital marketing strategies and tools, with the ability to plan, execute, and optimize campaigns for maximum ROI and brand visibility.

Key Responsibilities:

• Plan, execute, and optimize SEO strategies to increase organic search visibility and website traffic.
• Conduct thorough SEO audits and provide actionable recommendations to improve site performance.
• Manage and update WordPress websites, ensuring strong UX/UI and technical SEO compatibility.
• Develop, run, and optimize paid advertising campaigns using Google Ads (Search, Display, Shopping).
• Analyze performance metrics and prepare regular reports to assess campaign effectiveness.
• Stay up-to-date with digital marketing trends, algorithm updates, and best practices.
• Collaborate with content creators, developers, and marketing teams to align efforts with business goals.

Required Skills & Qualifications:

• 3–5 years of proven experience in digital marketing.
• Proficiency in SEO tools (Ahrefs, SEMrush, Google Search Console, etc.).
• Hands-on experience with WordPress content management and optimization.
• Google Ads certification is a plus.
• Strong analytical skills and experience with Google Analytics, Tag Manager, and other tracking tools.
• Solid understanding of on-page, off-page, and technical SEO.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

• Experience with email marketing, social media advertising, or conversion rate optimization.
• Familiarity with HTML/CSS for light site edits is a plus.
• Knowledge of other CMS platforms and marketing automation tools.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 5 years (Required)
• SEO: 2 years (Required)

License/Certification:

• Fundamentals of digital marketing (Preferred)

Work Location: In person