Sr. Digital Marketing Specialist

Job Title: Digital Marketing Analyst / Social Media CreatorRoles and Responsibilities

• Tracking & Analytics Setup
• Implement and maintain tracking mechanisms such as event and conversion tracking across websites, mobile apps, and other digital assets.
• Ensure proper tagging and integration with platforms like Google Analytics, Facebook Pixel, and other relevant tools.
• Competitor & Market Analysis
• Conduct in-depth competitor research and monitor industry trends.
• Utilize insights to develop and refine digital marketing strategies aligned with specific business goals.
• Campaign Optimization
• Test, measure, analyze, and optimize digital campaigns across channels (Search, Social Media, Display, Content).
• Drive improvements in customer engagement, conversions, reduce cost per acquisition (CPA), and enhance customer lifetime value (LTV).
• Dashboarding & Reporting
• Set up data dashboards and build performance models using tools like Tableau, Google Data Studio, or similar.
• Present insights and actionable recommendations to departmental heads to guide decision-making and improve business outcomes.
• Client & Stakeholder Communication
• Collaborate with in-house teams and maintain strong client relationships.
• Conduct regular review meetings to present performance reports and suggest strategic improvements.
• Platform Management
• Oversee SEM (Search Engine Marketing) efforts, manage Google Ads campaigns, and handle social media platforms (Meta, LinkedIn, etc.).
• Create, publish, and manage engaging content tailored to various audiences and platforms.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Hands-on experience with analytical/reporting tools: Google Analytics, Google Data Studio, Tableau.
• Proven knowledge of digital marketing best practices across social media, display advertising, and programmatic channels.
• Strong data interpretation, strategic thinking, and problem-solving skills.
• Experience in SEM and social media platform management, including Google Ads and content creation.
• Ability to make data-driven decisions and provide clear strategic recommendations.
• Strong communication and presentation skills.
• Excellent collaboration and interpersonal skills.

Job Types: Full-time, Permanent

Pay: Up to ₹25,000.00 per month

Benefits:

• Health insurance

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Yearly bonus

Work Location: In person