Sr. Digital Marketing Specialist

Imaginer Kraft Structural Solutions Pvt. Ltd. is a Coimbatore-based firm specializing in Civil Engineering , Interior Design & Contract Works , and Digital Marketing services. We deliver innovative, functional, and aesthetic solutions that combine structural precision with creative excellence. As we continue to grow, we’re looking for a talented Senior Digital Marketing Specialist to join our in-house team and drive our digital presence to the next level. Role Overview We are seeking a strategic and hands-on Senior Digital Marketing Specialist with expertise in website development , SEO , and graphic content creation (Canva) . The ideal candidate will lead the planning, execution, and optimization of our digital marketing efforts across various platforms, ensuring strong online visibility and lead generation. Key Responsibilities Website Management & Development Maintain, update, and enhance company websites using platforms like WordPress or custom CMS Collaborate with internal teams to ensure the website reflects current services, portfolios, and campaigns Ensure site performance, user experience (UX), and mobile responsiveness Search Engine Optimization (SEO) Implement on-page and off-page SEO strategies Conduct keyword research and monitor performance using tools like Google Analytics, Search Console, and SEMrush Optimize website content, meta tags, and backlinks to improve search rankings Content Creation & Branding Design visually appealing marketing assets, banners, and social media posts using Canva Work closely with content writers or generate content ideas aligned with SEO goals Maintain a consistent brand identity across all digital channels Campaign Planning & Execution Plan and run digital ad campaigns (Google Ads, Meta Ads if applicable) Monitor KPIs and generate performance reports with recommendations for improvement Requirements Bachelor's degree in Marketing, Visual Communication, IT, or a related field 2–5 years of proven experience in digital marketing roles Strong knowledge of SEO best practices and tools Experience in website development (especially WordPress or similar CMS) Proficiency in Canva or similar design tools Understanding of analytics platforms like Google Analytics, Search Console Excellent organizational, communication, and time management skills Job Type: Full-time Pay: ₹18,593.45 - ₹27,000.00 per month Benefits: Cell phone reimbursement Flexible schedule Schedule: Day shift Supplemental Pay: Commission pay Experience: Digital marketing: 2 years (Required) Location: Koundampalayam, Coimbatore, Tamil Nadu (Required) Work Location: In person Expected Start Date: 24/06/2025