Sr. Digital Marketing Executive

Role Summary
ThinkTac is looking for a Digital Marketing Executuve with 5+ years of experience in a digital marketing agency. The candidate must be well-versed in email marketing and WhatsApp-based promotions for lead generation. This role is focused on execution, performance, and structured outreach using digital tools.
The candidate will also stay connected with the social media team to remain updated on current trends, but will not directly handle social media responsibilities.

Key Responsibilities

• Email Marketing & Automation
• Design, execute, and manage structured email campaigns using tools like Mailjet, Mailchimp, Sendinblue, or Zoho Campaigns.
• Build audience segments, automation workflows, and lead-nurturing funnels.
• Monitor performance metrics (open rates, CTRs, conversions) and implement optimisations.
• WhatsApp Promotions
• Use WhatsApp Business platforms or automation tools for targeted promotions to school leaders, educators, and partners.
• Build and manage contact lists, messaging calendars, and follow-up sequences.
• Ensure campaigns are compliant with best practices and data privacy norms.

Lead Generation

• Drive qualified leads for school partnerships and CSR engagements through email and WhatsApp campaigns.
• Align with outreach and sales teams to refine messaging and targeting.
• Track campaign-level performance and regularly report on KPIs.

Digital Content & Collateral

• Coordinate the creation of digital brochures, flyers, newsletters, and mailers.
• Ensure consistency of tone and messaging across all digital outreach.

Coordination with Social Media Team

• Stay in sync with the social media team to remain informed about relevant trends, themes, and content plans.
• Suggest integration opportunities between social and direct outreach campaigns when needed.

Key Requirements

• 5+ years in a digital marketing agency or equivalent role focused on email and WhatsApp marketing.
• Demonstrated experience in campaign execution and lead generation.
• Familiarity with email automation platforms like Mailjet, Sendinblue, Mailchimp, or Zoho Campaigns.
• Strong skills in data-driven decision making and performance tracking.
• Exposure to education or CSR marketing is a plus.
• Strong communication and coordination skills.

What We Offer

• A mission-driven environment focused on impact in education.
• A culture of experimentation, learning, and collaboration.
• Competitive compensation and performance-based incentives.

To Apply: Send your resume and a short cover note to hr@thinktac.com.Show less

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund
• Work from home

Work Location: In person