Sr. Digital Marketing Executive

Job Description – SMK Modulars LLP

Job Title: Digital Marketing Executive
Department: Sales & Marketing
Location & No. of openings: Vadodara – 1 (Head Office)
Role Type: Full Time

Company Overview

SMK Modulars LLP is a leading Modular Furniture manufacturing company dedicated to providing holistic Interior and Exterior turnkey solutions to Corporates, Commercials, Hotels, and Hospitals. With our state-of-the-art manufacturing unit in Vadodara, Gujarat, we undertake corporate interior turnkey projects across India, with a minimum project size of 3,000 sq. ft.

Our in-house manufacturing capabilities include:

• Woodworking
• Metal manufacturing
• Powder coating

This end-to-end setup ensures timely project completion and consistent quality standards.

Our expertise extends to:

• Complete Interior turnkey works (ceiling, partitions, flooring, electrical & networking, furniture, soft furnishings)
• Exterior façade work
• Customized modular furniture solutions

We have successfully executed projects for Sun Pharma, Alembic Pharmaceuticals, Ami Organics, Yasho Industries, Willwood Industries, and reputed hotel chains like Holiday Inn & Lemon Tree Hotels. We have also delivered turnkey projects for leading hospitals including Healthfirst Multispecialty Hospital, Isha Hospital, and Sunshine Global Hospital.

Job Description

We are seeking a Digital Marketing Executive to lead our performance marketing efforts and drive qualified B2B leads for our Corporate Interior Turnkey Projects & Modular Furniture solutions. The candidate will be responsible for strategizing, executing, and optimizing Google, LinkedIn, Facebook, and Instagram Ads to generate high-quality corporate leads within a controlled budget.

Key Responsibilities

• Plan, execute & manage paid ad campaigns (Google, LinkedIn, Facebook, Instagram).
• Build targeted B2B campaigns focusing on corporate clients (CXOs, Admins, Facility Managers, Architects).
• Optimize campaigns for lower CPL (Cost per Lead) & better ROI.
• Develop ad creatives, write compelling copies & manage landing pages.
• Implement conversion tracking, retargeting & analytics dashboards.
• Research competitors, market trends & use AI-based tools for campaign efficiency.
• Generate & present weekly performance reports to management.
• Coordinate with sales & project teams to ensure lead quality.

Candidate Profile

• 2–4 years of experience in digital marketing / performance marketing.
• Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads Manager.
• Strong knowledge of conversion tracking, GA4, Tag Manager.
• Experience in B2B campaigns (interiors, construction, furniture, real estate preferred).
• Analytical mindset with ability to achieve lead targets & ROI goals.
• Excellent communication & copywriting skills.

Key KPIs

• Number of qualified corporate leads per month.
• Cost per Lead (CPL) optimization.
• Campaign ROI & conversion ratio.

Job Types: Full-time, Permanent

Pay: From ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person