Sr. Digital Marketing Executive

Digital Marketing Executive – Job Description (Primary Focus: LinkedIn Marketing)

Job Summary

We are seeking a creative and result-oriented Digital Marketing Executive with the main focus on LinkedIn marketing. The candidate will be responsible for managing LinkedIn campaigns, company pages, content creation, and lead generation, along with handling overall digital marketing activities, website performance, and creative design.

Key Responsibilities

• Primary responsibility: LinkedIn marketing, including:

o Company page management

o Content creation and posting

o Audience engagement and growth

o Lead generation campaigns

o Performance tracking and reporting

• Plan and execute digital marketing campaigns across:

o SEO, SEM

o Email marketing

o Content marketing

• Create and manage:

o company profile

o product catalogues

o corporate profile decks / presentations

• Manage and optimize websites (WordPress preferred), including:

o SEO

o content updates

o landing pages

o conversion optimization

• Handle other social media accounts such as Facebook and Instagram

• Design and edit:

o logos, banners, brochures

o social media creatives and ads

• Create and edit:

o promotional videos

o reels/shorts for LinkedIn, Instagram, Facebook

• Work with tools such as:

o Photoshop, Illustrator, Canva

o Premiere Pro, After Effects

o AI-powered content and design tools

• Run paid ad campaigns on:

o LinkedIn Ads (priority)

o Google Ads

o Meta Ads

• Track campaign performance using:

o Google Analytics

o Search Console

o Social media analytics

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Multimedia, or related field

• 1–3 years of experience in digital marketing

• Strong expertise in LinkedIn content & ads

• Hands-on experience in design and video editing

• Experience with WordPress or similar CMS

• Strong understanding of branding and digital storytelling

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person