Sr. Digital Marketing Executive

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About the Role

We are looking for an experienced Sr. Digital Marketing Executive to join MX Advertising – an integrated 360-degree communications agency based in Mumbai. The role demands a hands-on digital marketer with strong strategic and executional skills across performance & paid media, social media and content marketing. The candidate will be responsible for driving brand campaigns, managing digital communication and executing performance across multiple brands.

Key Responsibilities

·      Digital Strategy, Campaign Planning, Social Media & Influencer Marketing:

o Plan and coordinate monthly digital campaigns across Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other digital platforms.

o Develop brand content strategies, social media strategies & calendars aligned with client goals and audience insights.

o Conduct brand audits, competitor analysis and market research to identify opportunities and optimize brand presence.

o Manage end-to-end brand responsibilities, ensuring alignment with client expectations and marketing objectives.

o Monitor industry trends, consumer behaviour and emerging digital tools to enhance campaign effectiveness.

o Recommend innovative campaign ideas, influencer collaborations and audience engagement strategies.

·      Pitches, Reporting, Campaign Management & Analytics:

o Oversee campaign timelines, budgets and resource allocation to ensure smooth and efficient execution.

o Generate and share regular reports including tracking performance metrics, providing insights and optimization recommendations.

o Collaborate with third-party vendors and internal teams to ensure timely delivery and quality execution.

o Create visually engaging presentations for client pitches, performance reports and strategic proposals.

Required Skills & Qualifications

·      4+ years of experience in digital marketing in an integrated / digital agency

·      Strong understanding of digital strategy, social media management and paid media campaigns.

·      Proficiency in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics etc.

·      Excellent presentation, analytical and communication skills with the ability to multitask and manage multiple client brands simultaneously.

About MX Advertising

At MX Advertising, we bring with us a legacy of over 35 years in building strong and enduring brands across domains. Over this journey, we’ve partnered with businesses and brands across Education, BFSI, Healthcare, Building Products & Home Décor and Fashion & Lifestyle, helping them grow and stay relevant in an ever-changing market.

With a team of 100+ professionals, headquartered in Mumbai and servicing clients across India, we combine strategic insight with creative excellence and executional agility. Our strength lies in our ability to craft brand narratives that resonate and to deliver them seamlessly across channels.