Sr. Content Writer

Role Overview:

We are seeking a highly creative and strategic Senior Content Writer to lead the development of compelling, high-impact content across digital platforms and campaigns. This role demands an individual with strong storytelling skills, audience insight, and the ability to align messaging with institutional goals and brand tone. The Senior Content Writer will play a key role in shaping thought leadership, driving engagement, and elevating the university or organization’s voice across media.

Key

• Develop and lead content strategies for blogs, website, social media, newsletters, and academic outreach
• Write high-quality, original, and engaging copy tailored for various audiences including students, stakeholders, and industry collaborators
• Collaborate with internal teams to craft campaigns, brochures, press releases, video scripts, and institutional reports
• Research emerging trends, student narratives, and sectoral innovations to ensure contextual relevance
• Ensure brand consistency in tone, language, and messaging across all communication touchpoints
• Interview subject-matter experts, alumni, faculty, and students to extract stories of impact

Qualifications &

• Bachelor’s or Master’s degree in a related field
• Exceptional writing and editing skills in English with a flair for storytelling
• Ability to distill complex ideas into clear, compelling narratives
• Proficiency in using CMS platforms, analytics dashboards, and AI writing tools
• Adept at writing across formats—long-form, micro-copy, video scripts, infographics
• Familiarity with higher education, skilling, or academic research frameworks (a plus)
• Capacity for cross-functional collaboration with design, outreach, and academic teams
• Highly organized with attention to detail and deadline sensitivity
• Creative thinker with an understanding of audience psychology and cultural tone