Role: Sr. Content Writer (From HR Tech Industry)
Exp: 4-6 Years
Work Mode: Hybrid/Onsite
Job Description
Key Responsibilities:
1. Content Strategy Development:
o Create and execute a complete content strategy aligned with lead generation and brand awareness goals. o Research industry trends, competitor content, and audience needs to drive relevant and engaging content.
2. Content Creation:
o Write and develop high-quality content, including blog posts, case studies, white papers, eBooks, infographics, web content, video scripts, and email campaigns. o Produce engaging and informative content that positions RChilli as a thought leader in the HR tech and recruitment space. o Develop content to support product launches, marketing campaigns, and sales enablement.
3. Lead Generation and Content Marketing:
o Create content optimized for SEO to drive organic traffic and generate qualified leads. o Collaborate with the SEO team to ensure content is aligned with target keywords and search intent. o Design and implement content distribution plans across relevant channels (website, social media, email, LinkedIn, etc.).
4. Case Studies and White Papers:
o Research and create detailed case studies highlighting client success stories and RChilli s impact. o Write technical and business-focused white papers that demonstrate product value and address industry pain points.
5. Email and Campaign Content:
o Develop compelling email sequences, drip campaigns, and newsletters to nurture leads and drive conversions.
o Collaborate with the marketing team to create campaign-specific landing pages and content.
6. Visual Content Collaboration:
o Work with the design team to develop infographics, video scripts, and other visual content that complements written content.
7. Thought Leadership and Branding:
o Contribute to establishing RChilli s brand voice and thought leadership in the industry. o Regularly publish content on LinkedIn and other platforms to enhance brand credibility.
8. Content Performance Analysis:
o Monitor and analyze content performance metrics to refine and improve content strategies. o Leverage data insights to create high-performing content that resonates with target audiences.
Requirements:
Minimum 4-6 years of experience in content writing, preferably in the SaaS industry. Proven track record of developing and executing successful content marketing strategies. Exceptional writing, editing, and proofreading skills with a keen eye for detail. Strong understanding of SEO, keyword research, and content optimization. Experience in creating long-form and short-form content. Ability to work independently and collaboratively in a fast-paced environment. Excellent research skills and the ability to translate complex concepts into engaging content. Familiarity with content management systems (HubSpot etc.) and marketing automation tools.
Education and Qualifications:
Bachelor s degree in English, Journalism, Communications, Marketing, or a related field.
Master s degree in Mass Communication, Journalism, or MBA in Marketing is highly preferred. Additional content marketing, digital marketing, or SEO certifications will be an advantage.
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