Sr. Content Writer

Key Responsibilities:

• Develop and execute a content strategy aligned with short-term and long-term marketing targets.

• Write clear, engaging, and high-quality content for various platforms – websites, blogs, articles, emails, whitepapers, press releases, and social media.

• Collaborate with design, SEO, and marketing teams to produce content that drives traffic and engagement.

• Edit and proofread content to ensure accuracy, grammar, tone, and brand consistency.

• Conduct in-depth research on industry-related topics to generate original and informative content.

• Optimize content using SEO best practices and relevant keywords.

• Track content performance using tools like Google Analytics, SEMrush, or similar, and refine content based on insights.

• Mentor and guide junior writers and freelancers when required.

• Stay updated on industry trends, content marketing innovations, and competitor activity.

Requirements:

• Bachelor’s or Master’s degree in English, Journalism, Communications, Marketing, or a related field.

• Proven experience (4–6 years) as a Content Writer, Copywriter, or similar role.

• Exceptional writing, editing, and proofreading skills.

• Strong portfolio of published content across various formats.

• Familiarity with SEO tools and content management systems (e.g., WordPress).

• Ability to manage multiple projects, meet deadlines, and work collaboratively.

• Strong attention to detail and commitment to quality.

• Knowledge of content marketing funnels and digital trends is a plus.

Preferred Qualifications:

• Certification in Google Ads, Google Analytics, or other digital marketing credentials

• Experience with B2B digital marketing

• Knowledge of HTML, CSS, and basic web development tools