Sr. Content Writer

As a talented and creative Content Writer, you will be responsible for crafting compelling and engaging content that supports the digital marketing efforts of the company. You will work closely with marketing and design teams to produce a wide range of content types tailored to a digital-first audience. Your role will include: - Writing high-quality, SEO-optimized content for various digital channels such as websites, blogs, social media platforms, email newsletters, product pages, and landing pages, whitepapers, and case studies. - Developing compelling headlines, calls-to-action (CTAs), and copy to encourage user engagement and conversion. - Creating content for digital advertising campaigns including ad copy, banners, and video scripts. - Conducting keyword research and implementing SEO best practices to optimize content for search engines. - Collaborating with the SEO team to integrate content strategies with broader digital marketing initiatives. - Analyzing content performance using tools like Google Analytics, SEMrush, or Ahrefs to refine content strategies. - Creating content tailored to specific target audiences that resonates with both current and prospective customers. - Participating in community management and collaborating with the social media team to create engaging content. - Writing persuasive email copy for newsletters, promotional emails, and drip campaigns to nurture leads. - Collaborating with digital marketing specialists, graphic designers, and social media managers to create cohesive marketing campaigns. - Reviewing and editing content for clarity, grammar, tone, style, and consistency. - Staying up-to-date with the latest trends in digital marketing, content marketing, SEO, and social media. Qualification Required: - 3-4 years of experience in content writing, digital marketing, or a related field. - Previous experience in writing for digital marketing, including SEO-optimized content, blog posts, social media, and email campaigns.,