Sr. Content Writer

Role Overview: You will be accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales. Your main responsibilities will include researching and writing original SEO-ready content for websites, blogs, articles, publications, infographics, online communication, and content assets. It will also involve collaborating with cross-functional teams to ensure that content supports overall business goals. Key Responsibilities: - Research and write original SEO-ready content for websites, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, and more. - Incorporate SEO guidelines while creating content for the website to improve its ranking on search engines. - Analyze, plan, create, and write engaging and informative content. - Collaborate with cross-functional teams, including marketing, design, and product development, to ensure that content supports overall business goals. - Ensure content is delivered on time and meets the needs of various marketing initiatives. - Monitor industry trends, competitor activity, and consumer behavior to inform content strategies. - Measure content performance and use analytics to optimize and refine content strategies for greater impact and engagement. Qualifications Required: - Strong experience in SEO writing, blog writing, article writing, and social media writing. - Previous experience in team handling. Company Details: Shyaway is an e-commerce brand specializing in women's lingerie.,