Sponsorship & Branding Manager

Job Title: Sponsorship, Branding & Marketing Manager

Location: Chennai, India
Experience Required: 5–8 Years
Industry: Motorsport / Automotive / Sports / Marketing
Team: Formula Racing Team India
Salary: As per industry standards

About the Team:

Formula Racing Team India is a leading motorsport outfit based in Chennai, competing at a national and international level. As we continue to grow and evolve in a high-performance, fast-paced racing environment, we are looking for a seasoned Sponsorship, Branding & Marketing Manager to lead our commercial and brand presence both on and off the track.

Role Overview:

This role is pivotal to the team’s success off the track. You will be responsible for acquiring and managing sponsorships, developing brand partnerships, leading marketing initiatives, and elevating the team’s image across digital, physical, and media platforms. The ideal candidate is strategic, persuasive, and deeply passionate about motorsport, brand-building, and commercial growth.

Key Responsibilities:1. Sponsorship Acquisition & Management

• Identify, pitch, and secure sponsorships from relevant brands, corporates, and strategic partners.
• Build compelling sponsorship proposals and tailored presentations.
• Manage existing sponsors, ensuring brand alignment, timely reporting, and delivery of agreed activations.

2. Brand Development & Positioning

• Build and evolve the team’s brand identity and positioning within the motorsport and corporate landscape.
• Ensure consistency in branding across all touchpoints – digital, merchandise, print, and event presence.

3. Marketing Strategy & Execution

• Develop integrated marketing plans that include online campaigns, PR, media, and event presence.
• Coordinate with the design and digital marketing teams to execute campaigns and content.
• Plan and manage seasonal campaigns including merchandise launches, race promotions, and fan outreach.

4. Event & Trackside Branding

• Oversee visual branding for pit lane, race paddock, garages, and hospitality setups.
• Collaborate with vendors and designers to execute physical branding materials.

5. Relationship Management

• Liaise with media partners, PR agencies, sponsors, and racing organizations to maximize exposure.
• Attend motorsport networking events, expos, and racing weekends for brand representation.

Requirements:

• Bachelor's or Master’s degree in Marketing, Business, Sports Management, or related field.
• 5–8 years of relevant experience in sponsorship, marketing, or brand management—preferably in sports, automotive, or lifestyle brands.
• Proven experience in closing sponsorship deals and managing large accounts.
• Strong storytelling, negotiation, and presentation skills.
• Familiarity with motorsport or a genuine interest in high-performance racing.
• Excellent communication, budgeting, and leadership skills.

Preferred Skills:

• Experience working in Formula racing teams, FMSCI events, or other competitive motorsports environments.
• Knowledge of CRM tools, pitch design (PowerPoint/Keynote), and brand strategy frameworks.
• Strong network of potential brand partners in India and/or international markets.

What We Offer:

• A leadership role in building one of India’s premier motorsport brands.
• Dynamic and collaborative team culture with high visibility in the racing industry.
• Opportunity to attend and represent the team at race events and branding expos.
• Salary as per industry standards, commensurate with experience and results.

Job Types: Full-time, Permanent

Pay: From ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Porur, Chennai, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:

• Master's (Required)

Experience:

• Sponsorship & Branding: 6 years (Preferred)

Language:

• English (Required)
• Hindi (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person

Application Deadline: 22/07/2025