Specialist

Company Description

GSPL is an ISO 9001-2008 certified company with a dedicated team of 100 professionals. As a comprehensive BPO service provider, we focus on addressing the unique needs of our clients by delivering value-added services. Our commitment to exceptional management and unparalleled client service ensures that we meet our clients' specific requirements efficiently. Led by our experienced Director, Mr. Vikram Singh Gandhi, GSPL combines industry expertise and a customer-centric approach to deliver superior results.

Role Description

This is a full-time on-site role for a Meta and Google Ads Specialist based in Kolkata. The Meta and Google Ads Specialist will be responsible for strategizing, creating, and managing effective ad campaigns on Meta (Facebook, Instagram) and Google Ads platforms. Day-to-day tasks include monitoring ad performance, optimizing campaigns, conducting keyword research, analyzing data, and generating reports. The specialist will collaborate with the marketing team to develop and implement ad strategies to achieve desired outcomes.

Qualifications

• Strong experience with Meta (Facebook, Instagram) Ads and Google Ads
• Proven ability to strategize, create, and manage ad campaigns
• Skills in keyword research, campaign optimization, and performance monitoring
• Proficiency in data analysis, report generation, and interpretation of ad metrics
• Excellent written and verbal communication skills
• Ability to work collaboratively with the marketing team
• Bachelor's degree in Marketing, Business, or a related field