Specialist - Amazon Performance Marketing

Plum

1 - 2 years

0 Lacs

Thane Maharashtra India

Posted:3 days ago| Platform:

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Skills Required

marketing drive research management targeting metrics data testing analyze retention strategies analytics excel analysis communication seo optimization

Work Mode

On-site

Job Type

Full Time

Job Description

Purpose:
The role will deep dive in driving Amazon's advertising ecosystem, including Sponsored Products, Sponsored categories and Sponsored Display, to drive traffic, sales, and ROI. Key Responsibilities;

Plan, execute, and optimize Amazon PPC campaigns across Sponsored SKUs and Sponsored Display
Conduct keyword research, bid management, and audience targeting to improve ad performance
Monitor daily campaign performance metrics (ACoS, CTR, CPC, ROAS) and implement data-driven optimizations.
Set up and manage promotions, deals, and A/B testing for ad creatives and landing pages
Analyze and interpret performance data to identify trends, insights, and opportunities.
Use data insights to improve customer acquisition, retention, and overall profitability
Work closely with the sales, supply chain, and creative teams to align advertising strategies with business objectives

Qualifications, Experience & Skills

Bachelor’s degree in Marketing, Business, or a related field
1-2 years of hands-on experience managing Amazon PPC campaigns.
Proven track record of improving ACoS and driving revenue growth
Experience using Amazon Advertising Console and related analytics tools.
Understanding of e-commerce platforms and digital marketing
Strong analytical skills and proficiency in Excel for data analysis
Detail-oriented with the ability to manage multiple campaigns simultaneously.
Excellent communication and problem-solving skills
Knowledge of SEO and keyword optimization for Amazon listings

Location : Thane, Mumbai (WFO)

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