Social Media Strategist

Social Media Strategist

Noida, Delhi NCR

2–4 years | Industry: Advertising / Influencer Marketing

About Mad Influence

Step into the vibrant world of Mad Influence—a leading 360-degree influencer marketing agency headquartered in Noida. We’re on a mission to spark culturally relevant, high-impact campaigns that resonate globally. With over 10,000 successful campaigns and collaborations with top-tier brands and content creators across India and beyond, Mad Influence stands as the go-to platform for influencer-driven marketing innovation.

Position Overview

Mad Influence is looking for a strategic and creative Social Media Strategist to manage and grow the social presence of multiple client and in-house brands. This role goes beyond execution— you're expected to craft platform-first strategies, build engaging IPs, and drive community-led growth. You’ll also play a key role in pitching innovative proposals to onboard new clients, making this both a creative and business-impact role. Ideal for someone who blends digital intuition with sharp execution and a flair for storytelling.

Key Responsibilities

1. Client Social Media Management

• Manage end-to-end social media for multiple client brands across platforms including Instagram, YouTube, Facebook, Twitter, LinkedIn, Quora, Reddit, and more.
• Align social media strategies with each client’s unique business goals and brand objectives.
• Continuously develop platform-first strategies, campaigns, and engagement initiatives to improve performance.
• Build and maintain monthly social media calendars tailored to client brands.
• Launch seasonal and high-impact campaigns that drive reach, engagement, and community-led interactions.
• Leverage tools like Hootsuite, ORM platforms, and analytics dashboards to monitor, optimize, and report performance.
• Play an active role in crafting innovative proposals to pitch and onboard new social media clients.

2. In-House Brand Management

• Develop and manage social media calendars across platforms for Mad Influences' in- house brands.
• Strategize and execute high-engagement campaigns tailored to brand identity and audience behavior.
• Ideate and launch creator IPs to grow brand presence and strengthen the creator network.
• Conceptualize and write engaging emailer's using email marketing tools to communicate with relevant stakeholders.

3. Insights & Analytics

• Stay up-to-date with platform trends, algorithm updates, and best practices to keep strategies fresh and effective.
• Track, analyze, and report performance metrics, providing actionable insights for optimization.

4. Client & Team Collaboration

• Work closely with clients to understand their vision and convert it into actionable social strategies.
• Present campaign ideas, performance insights, and strategic recommendations clearly and confidently.
• Collaborate with internal teams—designers, editors, brand managers, and ops—to ensure flawless execution.

Qualifications:

• Experience: 2-4 years in social media strategy or a similar role, with proven experience managing social media for multiple brands. A minimum of 1 year of agency experience is mandatory.

• Skills:
• Expertise in Instagram, YouTube, Facebook, TwiƩer, LinkedIn, Quora, Reddit and other social media platforms.
• Strong understanding of social media algorithms, audience behavior, and content optimization.
• Ability to create compelling social media calendars, seasonal campaigns, and community-driven initiatives.
• Experience in managing creator IPs and expanding creator networks.
• Proficiency in analytics tools like Google Analytics, Meta Business Suite, and third party social media management tools (e.g., Hootsuite, Sprout Social).
• Exceptional creative, strategic, and analytical skills.

• Collaboration: Proven ability to work cross-functionally with clients, internal teams, and external collaborators, ensuring alignment and smooth execution of social media campaigns.

• Tools: Familiarity with design tools (e.g., Canva) and basic video editing skills are a plus.

Ready to shape brands and build communities? Join Mad Influence and be part of a team that's redefining the digital landscape. Apply Now