Social Media Specialist

About Us

• Design and implement a holistic social media strategy to drive brand awareness, audience engagement, and lead generation.
• Analyze market trends, competitor activities, and audience behavior to craft targeted strategies.
• Create a content calendar aligned with business goals, campaigns, and seasonal trends.
• Produce high-quality, platform-specific content, including text, images, videos, and infographics.
• Plan and execute short-form videos for platforms like Instagram Reels, TikTok, and YouTube Shorts.
• Collaborate with graphic designers, videography, and other creatives to enhance visual storytelling.
• Oversee the day-to-day operations of social media accounts on various social media platforms
• Ensure all platforms are updated consistently and optimized for growth.
• Monitor trends on each platform to ensure content relevance.
• Define campaign goals (traffic, engagement, conversions) and set measurable KPIs.
• Propose actionable strategies based on data analysis to improve performance.
• Respond promptly to comments, messages, and reviews to foster community engagement.
• Proactively engage with followers, influencers, and potential customers to build relationships.
• Ensure all content aligns with the brand’s tone, values, and objectives.
• Develop social media guidelines for consistent messaging across teams.
• Work closely with the marketing, sales, and design teams to align social media efforts with broader campaigns.
• Partner with influencers and brand ambassadors to amplify reach and credibility.
• Experiment with emerging technologies like AR/VR for innovative social experiences.
• Keep up-to-date with algorithm changes, platform updates, and industry advancements to inform strategy.
  

Requirements

• Proven experience managing multiple social media accounts for a brand or organization.
• In-depth knowledge of social media algorithms, trends, and best practices.
• Proficiency in social media and content creation tools
• Excellent communication, copywriting, and storytelling abilities.
• Strong analytical skills for interpreting data and creating actionable strategies.
• Ability to multitask, meet deadlines, and manage multiple campaigns simultaneously.
• Experience in influencer marketing and partnerships.
• Basic SEO knowledge and how it applies to social media strategies.
• Strong knowledge of paid advertising strategies and campaign management.