Social Media Specialist

ABOUT VAYU At Vayu, we’re more than just a tea brand — we’re storytellers of calm, culture, and connection. Each blend is rooted in the rich heritage of Assam and crafted to elevate every sip into an experience. We’re looking for a creative and data-driven Social Media & Influencer Manager who can bring our brand voice to life online and build meaningful collaborations that amplify Vayu’s presence across digital platforms. WHAT YOU'LL DO Social Media: Own and execute Vayu’s social media strategy across Instagram, Facebook, LinkedIn, and emerging platforms. Conceptualize and create engaging content (reels, static posts, stories) that align with the brand’s tone and campaigns. Track trends, identify cultural moments, and jump on them creatively to boost engagement. Plan monthly content calendars in collaboration with the design and copy teams. Monitor analytics, optimize performance, and report insights for growth. Influencer Marketing: Identify and build relationships with relevant influencers, creators, and digital communities across niches (food, lifestyle, wellness, sustainability). Plan and execute influencer campaigns (barter + paid) — from outreach and negotiation to tracking deliverables. Coordinate PR seeding and ensure meaningful brand representation in collaborations. Manage budgets and analyze ROI for influencer activities. What We’re Looking For 2–4 years of experience in social media management or influencer marketing (FMCG, lifestyle, or D2C brand experience preferred). Strong understanding of digital trends, creator economy, and brand storytelling. A flair for writing and visual storytelling — someone who “gets” Instagram. Ability to work with data, plan content calendars, and manage multiple campaigns simultaneously. A creative thinker with an entrepreneurial mindset — someone who treats the brand like their own. What You’ll Love About Working With UsA brand that values creativity, storytelling, and culture. Space to experiment with ideas and see them come alive. A collaborative and energetic team environment. Endless cups of Vayu tea, of course. 🍵 If this sounds like your cup of tea, we’d love to hear from you. Hit the "apply" button to proceed with the application.