Social Media Marketing Specialist/Lead

2 years

0 Lacs

Posted:2 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

Next-GrowthStep is a product marketing & growth company working with SaaS, AI, and B2B brands across global markets. We’re looking for a Social Media Marketing Specialist who understands how to build brand presence, engagement, and leads, not just post content.


At Next-GrowthStep, we are dedicated to driving sustainable growth with clarity, confidence, and actionable insights.

Joining:


Role Overview

LinkedIn, Twitter, Reddit, and Facebook


Key Responsibilities

1. Social Media Strategy & Planning

  • Build platform-specific strategies aligned with brand and business goals
  • Create monthly content calendars with themes, formats, and CTAs
  • Identify trends and opportunities relevant to SaaS, AI, and B2B audiences

2. Content Creation & Publishing

  • Write high-quality captions, hooks, and post copy
  • Plan and execute posts: carousels, reels, static posts, and thought leadership
  • Coordinate with designers and video editors
  • Ensure brand voice, tone, and consistency

3. Community & Engagement

  • Manage comments, messages, and community interactions
  • Engage with relevant profiles, creators, and decision-makers
  • Build authentic conversations to increase reach and visibility

4. Performance Tracking & Optimisation

  • Track KPIs: reach, engagement, follower growth, CTR, conversions
  • Analyse post performance and optimise content accordingly
  • Prepare weekly/monthly reports with insights and next steps

5. Campaigns & Collaborations

  • Support social media campaigns, launches, and promotions
  • Collaborate with marketing, ads, and content teams
  • Work with founders and clients on personal branding content


What We’re Looking For:

Skills & Experience

  • 2+ years of hands-on SMM experience for IT services & products
  • Strong understanding of LinkedIn & Facebook (B2B experience preferred)
  • Excellent English writing and communication skills
  • Ability to create content that is engaging, relevant, and goal-driven
  • Familiarity with scheduling and analytics tools
  • Experience with paid social is a plus

Mindset & Personality

  • Creative thinker with attention to detail
  • Ownership mindset, can manage social media independently
  • Proactive, organised, and reliable
  • Comfortable in a fast-paced startup environment
  • Strong collaboration and communication skills

Why Join Next-GrowthStep?

  • Work with international SaaS & AI brands
  • High ownership and creative freedom
  • Opportunity to grow into a Social Media Lead / Digital Marketing role
  • Learning-focused, growth-driven culture


How to Apply

meghavi@next-growthstep.com

Subject: Application – Social Media Marketing Specialist

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