Social Media Marketing Specialist/Lead

Company Description

Next-GrowthStep is a product marketing & growth company working with SaaS, AI, and B2B brands across global markets. We’re looking for a Social Media Marketing Specialist who understands how to build brand presence, engagement, and leads, not just post content.

At Next-GrowthStep, we are dedicated to driving sustainable growth with clarity, confidence, and actionable insights.

Joining:

Role Overview

LinkedIn, Twitter, Reddit, and Facebook

Key Responsibilities

1. Social Media Strategy & Planning

• Build platform-specific strategies aligned with brand and business goals
• Create monthly content calendars with themes, formats, and CTAs
• Identify trends and opportunities relevant to SaaS, AI, and B2B audiences

2. Content Creation & Publishing

• Write high-quality captions, hooks, and post copy
• Plan and execute posts: carousels, reels, static posts, and thought leadership
• Coordinate with designers and video editors
• Ensure brand voice, tone, and consistency

3. Community & Engagement

• Manage comments, messages, and community interactions
• Engage with relevant profiles, creators, and decision-makers
• Build authentic conversations to increase reach and visibility

4. Performance Tracking & Optimisation

• Track KPIs: reach, engagement, follower growth, CTR, conversions
• Analyse post performance and optimise content accordingly
• Prepare weekly/monthly reports with insights and next steps

5. Campaigns & Collaborations

• Support social media campaigns, launches, and promotions
• Collaborate with marketing, ads, and content teams
• Work with founders and clients on personal branding content

What We’re Looking For:

Skills & Experience

• 2+ years of hands-on SMM experience for IT services & products
• Strong understanding of LinkedIn & Facebook (B2B experience preferred)
• Excellent English writing and communication skills
• Ability to create content that is engaging, relevant, and goal-driven
• Familiarity with scheduling and analytics tools
• Experience with paid social is a plus

Mindset & Personality

• Creative thinker with attention to detail
• Ownership mindset, can manage social media independently
• Proactive, organised, and reliable
• Comfortable in a fast-paced startup environment
• Strong collaboration and communication skills

Why Join Next-GrowthStep?

• Work with international SaaS & AI brands
• High ownership and creative freedom
• Opportunity to grow into a Social Media Lead / Digital Marketing role
• Learning-focused, growth-driven culture

How to Apply

meghavi@next-growthstep.com

Subject: Application – Social Media Marketing Specialist